Marketing myopia Guides d'étude, Notes de cours & Résumés

What are the eras of different orientation in the history of American business? correct answers Product Sales Marketing Relationship Product Orientation correct answers focused on making the product Sales Orientation correct answers focused on moving the product Marketing Orientation correct answers Focused on market Relationship Orientation correct answers Focused on relationship Are all companies now in the marketing era? correct answers No, Relationship What are the two c...

How does the new concept of marketing differ from the old concept of marketing? correct answers The new concept focuses on the needs of the customer What is the main problem that sellers suffering from marketing myopia face? correct answers They focus more on products than the customer's overlying need When a company divides the market into groups of customers, it is engaging in which of the following? correct answers Market Segmentation Advantage Airlines has instituted a loyalty rewa...

Create Value - answer-Marketing Capture Value - answer-Sales What is Value? - answer-Value is created by solving customer's problems/needs It is context(diamonds vs water) and culture dependent(iron deficiency in villages) Cost vs Benenfit The satisfaction derived from buying Need - answer-disparity between current state and your desired state Explicit Needs - answer-Problems customers know they face Latent Needs - answer-Problems consumers do not know they face Inven...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

BUSML 3250 Exam 1 With 100% Correct Answers In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo Joe's offers its customers a valuable experience, known as its ______________. A. Needs B. Market offering C. Demands D. Wants E. Marketing myopia - answermarket offering The owners of Eskimo Joe's understand the customers' needs and wants by sensing and responding to those needs, indicating that Eskimo Joe's assumes which philosophy? A....

What is marketing? : The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process : 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationships and create customer del...

1) Which of the following is NOT an accurate description of modern marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer relationships. C) Marketing emphasizes selling and advertising exclusively. D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers. Ans: C) Marketing emphasizes selling and advertising exclusively. 2) According to management guru Peter Dru...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

marketing : the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return needs : states of felt deprivation wants : the form human needs take as shaped by culture and individual personality demands 2 | P a g e : human wants that are backed by buying power market offerings : some combination of products, services, information, or experiences offered to a market to satisfy a need or want marketin...