Digital marketing mix - Guides d'étude, Notes de cours & Résumés

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A Q: Marketing Mix (4 P's of marketing) Answer: Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. Q: Expanded Marketing Mix (7 P's of marketing) Answer: Product, price, place (distribution), promotion, people, physical evidence, process Q: What is a va...

WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A Q: Who is responsible for ROI? (return on investments) Answer: Chief marketing officer Q: What is the traditional marketing mix? Answer: Product, price, place, promotion Q: What is the expanded marketing mix? Answer: Product, price, place, promotion people,process, physical evidence Q: Strategy Answer...

Shift in marketing mix - Answer- Reach, effectiveness, and efficiency goal of marketing - Answer- to create a product/service that sells GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer- Customer, competitors, collaborators, company, context Customer marketing model - Answer- Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - Answer- re...

TABLE OF CONTENTS. Chapter 1 Marketing and the Organiz ation Chapter 2 The Marketing Environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insights Chapter 7 Market Segmentation and Positioning Chapter 8 Value Through Brands Chapter 9 Value Through Pricing Chapter 10 Value Through Innovation Chapter 11 Value Through Service Chapter 12 Introduction to Marketing Communications Ch...

When a firm considers external factors during a SWOT analysis, which of the following factors would they consider? A. The political and economic landscape B. Personnel at company headquarters C. Production failures at their overseas subsidiary D. The makeup of the firm's board of directors - Answer-A. The political and economic landscape Which of the following is a disadvantage of using social media for marketing? A. It is impersonal. B. It primarily provides static content. C. It does...

An emergent tactic in marketing to help identify customers based on where they live and their customer profile (many times through loyalty program purchases) allows companies to target ads and promotions to its "best customers". Which of the following approaches does this align with? A. Geodemographic profiling B. Psychographic profiling C. Demographic profiling D. Lifestyle profiling - Answer-A During the environmental scanning process that an organization goes through to decide on ope...

{Answered} MKTG 3701: Principle of Marketing - Final Exam Study Guide(Latest 2024) All of the following are characteristics of a good objective EXCEPT? Select one: a. profitable Correct b. realistic c. measurable d. time specific e. consistent, Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new ...

MARK3000 EXAM 1 Grantham Ch 1, 4,5,6,9 | Latest Update | 2024/2025 | Graded A+ What is the significance of brand equity in marketing? It represents the value a brand adds to a product or service through customer perception and loyalty. How does a marketing mix differ from a marketing strategy? The marketing mix consists of the 4 Ps (product, price, place, promotion), while the marketing strategy encompasses the overall plan to achieve marketing goals. What is the role of a cus...

BUS Exam 4 Questions & Answers 2024/2025 _____ typically uses the Internet and mobile and interactive channels to develop communication and exchanges with customers. - ANSWERSDigital marketing In the context of digital communication, _____ is the ability of a marketer to identify customers before they make a purchase. - ANSWERSaddressability _____, in the context of digital communication, refers to the ability of customers to express their needs and wants directly to the firm in respo...