Customer obsession - Guides d'étude, Notes de cours & Résumés

What does marketing involve? - ANS Marketing Mix- Product, Price, Promotion, Place Product Includes - ANS Product variety, Quality, Design, Features, Brand name, Packaging, Sizes, Services, Warranties, Returns Price includes - ANS List price, Discounts, Allowances, Payment period, Credit terms Promotion includes - ANS spokespersons & the media's response to them, Sales promotion, Advertising, Sales force, Public relations, Direct marketing Place i...

MGT 490 Exam Study Guide Solutions Strategy - ANSWER-An integrated and coordinated set of commitments and actions designed to exploit core competencies (what you're good at) and gain a competitive advantage (what you do better than everyone else) Strategic Management - ANSWER-Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value Strategic Management Steps - ANSWER-1) Analysis, 2) decisions (strategy),...

Delivery of products or services - ANSWER-A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Choose 1 answer Supply and demand Operations and logistics Outsourcing or insourcing Delivery of products or services Profit margins are increased. - ANSWER-What happens when an effective value chain is created? Choose 1 answer Profit margins are increased. A mission statement is developed. Customized products are stand...

Delivery of products or services A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Choose 1 answer Supply and demand Operations and logistics Outsourcing or insourcing Delivery of products or services Profit margins are increased. What happens when an effective value chain is created? Choose 1 answer Profit margins are increased. A mission statement is developed. Customized products are standardized. Total quality ma...

What does marketing involve? - ANS 1. product: variety, quality, design, features 2. price: list price, discounts, allowances, credit terms 3. promotion: sales promo, ads, PR, direct marketing, spokesperson 4. place: channels, coverage, wholesalers/distributors What are the marketing management tasks? - ANS 1. developing marketing strategies/plans (short term and long term) 2. capturing market insights through research 3. connecting with customers 4. building strong b...

Marketing is defined as - Answer the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. The Four P's of Marketing - Answer Product, Price, Place, Promotion Product - Answer What do customers need & want? Price - Answer How much should we ask customers to pay? Place - Answer How will we get it to the customers? Promotion - Answer How will we communicate with the customers? Marketing Con...

Marketing is defined as correct answers the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. The Four P's of Marketing correct answers Product, Price, Place, Promotion Product correct answers What do customers need & want? Price correct answers How much should we ask customers to pay? Place correct answers How will we get it to the customers? Promotion correct answers How will we commun...

Management Organizational Behavior Exam 1 Latest 2023 Graded A Organizational Behavior A field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organizations effectiveness. Management getting things done through others interpersonal "blank" skills play a huge role in determining a managers effectiveness. Organization consciously coordinated social unit Planning,...

Scrum Product Owner Exam 73 Questions with Verified Answers What is scrum? - CORRECT ANSWER Scrum is an iterative software engineering process to develop and deliver software shared division of labor - CORRECT ANSWER where each team member feels responsible for—and is able to work on—any aspect of the project. TQC - CORRECT ANSWER was designed to heighten the entire organization's sensitivity toward simultaneous quality and productivity improvement, market orientation, cost reduc...

A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Choose 1 answer Supply and demand Operations and logistics Outsourcing or insourcing Delivery of products or services - ANSWER-Delivery of products or services What happens when an effective value chain is created? Choose 1 answer Profit margins are increased. A mission statement is developed. Customized products are standardized. Total quality management is n...