Strategy and international business Guides d'étude, Notes de cours & Résumés
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Full summary Corporate Strategy and Growth (BMSM03)
- Resume • 21 pages • 2023
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- €9,58
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Full summary of all articles, videos, lectures, and book chapters for the course Corporate Strategy and Growth (BMSM03) for the MSc Strategic Management at the Rotterdam School of Management. 
Includes: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam,...
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Short summary Corporate Strategy and Growth
- Resume • 24 pages • 2022
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- €8,49
- 5x vendu
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A short summary of Corporate Strategy and Growth covering all essential content of video's, articles, book chapters, and lectures. Includes the following articles: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam, P. and B. Vanneste (2016). Corporate ...
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Summary Corporate Strategy & Growth
- Resume • 64 pages • 2022
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- €10,39
- 16x vendu
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Summary on articles, book, lectures and videos combined. 
 
Sources (besides book): 
Plenary sessions 2022 CSG RSM Raymond van Wijk 
•	Bauer, F. and K. Matzler (2014). Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration. Strategic Management Journal, 35 (2): 269-291. 
•	Steigenberger, N. (2017). The challenge of integration: A review of the M&A integration literature, International Journal of Mana...
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Summary Corporate Strategy and Growth
- Resume • 101 pages • 2022
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- €9,89
- 11x vendu
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A detailed summary of Corporate Strategy and Growth including summaries of all videos, articles, book chapters, and lectures. Includes the following articles: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam, P. and B. Vanneste (2016). Corporate strate...
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IBA YEAR I - Marketing Management (BT1203)
- Resume • 63 pages • 2020
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- €7,05
- 2x vendu
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Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing
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