Consumer Behaviour (B-KUL-D0R13A)

Dit document bevat notities over alle lessen gegeven door Prof. De Langhe. Bevat ook samenvattingen van de readers, die deel uitmaken van de leerstof. !Engelstalig vak, engelse notities! 3de Bachelor TEW eerste semester . Vak word beoordeeld op basis van 8 testen, behaald punt: 16/20, door enkel deze notities.

Samenvatting over het gedrag van consumenten. Wat is de impact van online reclame? Hoe reageren wij op marketingstrategieën en nog veel meer.

everything you need to know to complete the quizzes

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course. Content: - Le...