Capacity Assessment - Answers -A measure of actual and potential individual, group,
and community resources that can be inherent to and/or brought to bear for health
maintenance and enhancement. The process of mapping community assets is included
here.
Needs Assessment - Answers -The systematic identification of needs within a
population and the determination of the degree to which those needs are being met.
Qualitative data - Answers -Information that is difficult to measure, count, or express in
numerical terms. (i.e. a participant's impression about fairness of a program rule)
Quantitative data - Answers -Information that can be expressed in numerical terms,
counted, or compared on a scale. (i.e. Improvement in a child's reading level measured
by a reading test)
Primary data - Answers -Data gathered by health education specialists directly from or
about the individual or population of interest.
Secondary data - Answers -Data that have already been collected by others that may or
may not be directly gathered from the individual or population being assessed.
Stakeholders - Answers -Individuals or agencies that have a vested interest in the
health education program.
Social determinants of health - Answers -Conditions in which people are born, live,
work, play, and age that affect their health risks, health, daily functioning, and quality of
life.
Programs - Answers -Defined as a set of planned activities over time designed to
achieve specific objectives.
Program Planning - Answers -The process of identifying needs, establishing priorities,
diagnosing causes of problems, assessing and allocating resources, and determining
barriers to achieving objectives.
Vision Statement - Answers -A one-sentence or one-phrase statement that describes
the long term desired change stemming from the efforts of an organization or program.
, Program Mission Statement - Answers -A statement of the general focus or purpose of
a program. Can be one sentence or a short narrative
Goals - Answers -General, long-term statements of desired program outcomes and
provide the direction upon which all objectives are based.
Objectives - Answers -Statements that describe, in measurable terms, the changes in
behavior, attitude, knowledge, skills, or health status that will occur in the intervention
group as a result of the program.
Community-Based Organization (CBO) - Answers -A public or private, nonprofit
organization of demonstrated effectiveness that is representative of a community or
significant segments of a community and provides educational or related services to
individuals in the community
Coalition - Answers -A group of diverse organizations and constituencies working
together toward a common goal.
Cultural Competence/Competency - Answers -Refers to the ability to understand,
communicate with, and effectively interact with people across cultures.
Culture - Answers -Involves ideas, beliefs, values, customs, and norms that are learned
from family and community, and are passed down from generation to generation.
Implementation - Answers -A specified set of activities designed to put into practice an
activity or program.
Intervention - Answers -Or program. A set of learning activities, delivery plan, and
evaluation activities designed to achieve the desired outcomes of the program.
Intervention Strategy - Answers -A specific technique or approach used in an
intervention to get the desired outcome.
Learning Activities - Answers -The means to carry out the program. Instructional
sessions that will address the learning objectives.
Plain language - Answers -A strategy for making written and oral information easier to
understand. (one important tool for improving health literacy)
Project Management - Answers -The application of knowledge, skills, and techniques to
execute projects effectively and efficiently.
Tailored Message - Answers -Any combination of information and behavior change
strategies intended to reach one specific person or group based on characteristics
unique to that person, related to the outcome of interest, and derived from an individual
assessment.
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