CTD FINAL EXAM 1|(VERIFIED EXAM
GUIDE)BRAND NEW EXAM QUESTIONS
AND CORRECT ANSWERS ALL GRADED
A+|LATESTUPDATE 2025
Product Development - ANSWER-✅the strategic, creative, technical, production, and
distribution planning of goods having a perceived value for a well-defined consumer
group
Apparel Supply Chain - ANSWER-✅a complex network of suppliers and/or vendors
involved directly or indirectly in fulfilling consumer demand for apparel
Auxiliary Businesses - ANSWER-✅design bureaus, software providers, sourcing
agents, factors, patternmaking services, testing labs, consultants, and advertising
agencies that play indirect roles
Distribution Channels - ANSWER-✅television, catalogs, stores, internet, etc
Core Competencies - ANSWER-✅the things a company does best
Collaborative Supply Chain - ANSWER-✅interactive networks of independent
manufacturing specialists that join forces operationally to integrate complementary
resources to respond to a market opportunity through the creation of a particular
product
Supply Chain Management - ANSWER-✅a continuously evolving management
philosophy that seeks to integrate the business functions of a supply chain with the
core competencies and resources of the supply chain partners into a competitive,
customer-enriching supply system, focused on developing innovative solutions and
synchronizing the flow of products, services, and information
Seasonal Concept - ANSWER-✅business and marketing plans, concepts/mood, color
palette, and materials/trim/silhouettes
Definition - ANSWER-✅initial specification, adopted specification, production
specification, special size specification, and multichannel specification
Sourcing/Costing - ANSWER-✅vendor collaboration, vendor allocation,
multisourcing, estimate costing, and quality
, Market Saturation - ANSWER-✅new customers or markets
Market Penetration - ANSWER-✅increased market share in a given market
Mature Industries - ANSWER-✅produce products that are characterized by
relatively stable sales from year to year and by a high level of competition (apparel
business)
Differential Advantage - ANSWER-✅a competitive edge such as lower price
(walmart), superior quality (Lands' End), unique product features or aesthetic
(Burberry), minimal carbon footprint (Patagonia), unique fit (Not Your Daughter's
Jeans), or speed-to-market (H&M)
Sneakerization - ANSWER-✅the process of transforming an inexpensive commodity
product into a cutting-edge specialty product
Vertical Integration - ANSWER-✅a strategy that seeks to consolidate a supply chain
by acquiring companies at other stages in the supply chain
Acting Vertical - ANSWER-✅internal collaboration that breaks down the barriers
between functions; external collaboration with manufacturers and suppliers without
owning them; and ongoing collaboration with consumers in order to reap the
rewards of a continuous conversation
Horizontal Integration - ANSWER-✅a growth strategy that prioritizes the acquisition
or licensing of companies or brands that make or sell similar products to expand
market penetration and reduce competition
Diversification - ANSWER-✅a growth strategy in which a firm expands its product
mix to capitalize on brand recognition, increase sales, and thus enhance efficiencies
for greater profit (Ralph Lauren, Donna Karan, J. Crew, Kate Spade)
Wholesale Brand - ANSWER-✅brands that are created under a proprietary label and
sold at wholesale for distribution to retailers that also carry other ______ brands.
Carried by department stores, specialty stores, chain stores, and discount stores
Private Brand - ANSWER-✅___________ products are developed and merchandised
for exclusive distribution by a particular retailer.
Store Brand - ANSWER-✅private brand that is developed for stores that sell only
private label brands
Private Label Brand - ANSWER-✅private brand that is developed to compete with
wholesale brands
