DECA MARKETING CLUSTER EXAM- 2024|25 | COMPLETE SOLUTIONS RATED A+
Firewall - Computer security application
Indirect distribution - Coca cola creates the product and it is indriectly sold at walmart, if it has more than one channel member it is indirect
Informal report - presents ...
Indirect distribution - Coca cola creates the product and it is indriectly sold at walmart, if
it has more than one channel member it is indirect
Informal report - presents facts without analysis
Formal Report - complex information, has different parts, analysis
Activity Report - tracking buiness activites by staff
Financial Analysis - budgeting for marketing activities, obtaining the necessary funds
needed for operations, and providing financial assistance to customers so they can
purchase the business' products and services
Regulatory Laws - Prohibits buinesses from doing certian activiteis
Apprentice - novice works who are at the begining of their carrer
Journeyman - a fully trained and qualified worker
Bank credit cards - can be used at any buisness that permits
Cash Conversion Cycle - It measures how fast a company can convert cash on hand
into even more cash on hand.
Capital Budgeting - ditermining which projects a buiness should invest in
Capital Structure - a firm's mix of debt and equity financing
Price Fixing - buinsess agreement in which buinsses agree on prices of goods or
services, resulting in little choice for the consumer
Increase of product price is due to - economic growth
Federal Trade Commission - consumer protection laws
Product Utility -
,place utility - utility is derived when you can transport goods from one place to another
embezzlement - theft or misappropriation of funds placed in one's trust or belonging to
one's employer
Systematic Marketing Information -
Better buisness bureaus handle -
Department of Commerce - works with businesses, universities, communities, and the
Nation's workers to promote job creation, economic growth, sustainable development,
and improved standards of living for Americans.
OSHA -
elastic demand -
recourse -
Intermediary - channel members who perform the activities needed in getting a good or
service from those who produce it to those who consume itSlotting allowances
Slotting allowances - a cash premium that manufacturers pay to businesses tocover the
costs involved in carrying a new product.
gray marketing - involves buying from unauthorized distributors
Vertical conflict - disagreement between different levels of the same channel
Horizontal conflict - occurs among businesses at the same channel level, such as
between different franchises for the same business competing in the same city
-
Downward communication - passes information down the chain of command to
employees
Horizontal communication - between persons or departments on an equal level
Monopolized discussion - When one person dominates the discussion, others do not
have an opportunity to provide their input.
elasticity - an indication of how changes in price will affect changes in the amounts
demanded and supplied.
, Private enterprise system characteristics - -Private ownership of property.-
Entrepreneurship.
-Consumer independence.
-Market forces (competition, supply and demand, profit motive)
limited authority - a negotiating strategy in which one person claims that s/he does not
have the authority to make a decision and must consult another person who is not
present during the
negotiation process
Credit union - a financial cooperative set up to provide savings and creditservices to its
members
savings and loan association - a financial institution that offers savings accounts and
makes loans to borrowers-mostly real estate purchases
absolute advantage - the advantage achieved when a nation can produce a good or
service for less than another nation
asset management firms - -invest their clients' money in different (diversified)
securities by pooling assets
-beneficial to investors who do not have the financial resources and
expertise to obtain securities on their own
-typically manage mutual funds,
hedge funds, and pension plans
investment bank - a financial intermediary that underwritessecurities and facilitates
mergers.
Mortgage company - process loans specifically designed for the
purchase of real estate—land, residences, and other types of buildings
Information flow - process of moving info through the appropriate channels or making
info accessible to those who need it
Technical monopoly - type of monopoly in which sellers control market with one or
more technical products
oligopoly - a market structure in which there are relatively few sellers, and industry
leaders usually determine prices
possession utility - created when ownership of product is transferred from seller to
customer
What do credit plans allow - Allow customers to pay for purchases gradually, thereby
increasing ability to own (possess) more products
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