In brand line extensions, the new offering is in the same product category but targets a different segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER TRUE
___________ Involves which segment to go after, based on market attractiveness and competiti...
STRATEGIC MARKETING 2024-2025 Q&A VERIFIED
In brand line extensions, the new offering is in the same product category but targets a different
segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER
TRUE
___________ Involves which segment to go after, based on market attractiveness and competitive
strength. - CORRECT ANSWER TARGETING
___________ analytics can be defined as technology enabled, model supported approach to
harnessing customer and market data to understand and serve customers. - CORRECT ANSWER
CUSTOMER
___________ means that once developers/designers accept some new feature, they perceive its great
value- far more than would be assigned the feature by non users. - CORRECT ANSWER
DESIGNERS CURSE
The first marketing principle is motivated by the fact that all customers differ. The main challenge
in this principle is in managing customer heterogeneity, which is done through segmentation,
targeting, and positioning. Cluster analysis is used to perform segmentation while positioning
analysis is achieved using techniques such as multidimensional scaling. - CORRECT ANSWER
TRUE
__________ refers to the potentially utilizable resources a firm possesses that it could divert or re-
deploy to achieve organizational goals. - CORRECT ANSWER RESOURCE SLACK
, STRATEGIC MARKETING 2024-2025 Q&A VERIFIED
__________ refers to an innovative offering that results from dramatically repositioning an existing
offering so that the total offering appeals to a different customer segment with a new proposition. -
CORRECT ANSWER REPOSITIONING STRATEGY
The Bass model captures many of the people and product based factors, but cannot integrate
pricing and advertising levels to predict adoption rates. - CORRECT ANSWER FALSE
__________ is a process to increase the speed of a firms offering development and enhance its
likelihood of success. - CORRECT ANSWER STAGE GATE APPROACH
A "sweet spot" in profit functions, refers to point at which firms should __________ - CORRECT
ANSWER INVEST NEITHER MORE NOR LESS
A firm can build data capabilities by collecting data pertaining to customer intelligence, market
intelligence, and competitive intelligence. - CORRECT ANSWER FALSE
A first mover advantage is nearly always trumped by __________, who are not just quick but also
better. - CORRECT ANSWER EARLY FOLLOWERS
A stage gate development process improves the speed of product development, the success
likelihood, and the development costs. - CORRECT ANSWER TRUE
An __________ approach attempts to make optimal allocations across nested levels of decisions, over
time. - CORRECT ANSWER ITERATIVE
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur ACELEARNERS. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €9,78. Vous n'êtes lié à rien après votre achat.
