Test Bank for Marketing: 2024 Release 8th Edition by Dhruv Grewal, Levy | Chap 1 to 10
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Cours
MKT200
Établissement
MKT200
Test Bank for Marketing 2024 Evergreen Release 8e 8th Edition by Dhruv Grewal and Michael Levy | Chap 1 to 10 are included in this document and complete chapters are included in package deal of this document.
1 Overview of Marketing
2 Developing Marketing Strategies and a Marketing Plan
...
Marketing is an activity that only large firms with specialized departments can perform.
True
False
Marketing activities can be performed by organizations of all sizes and also by individuals.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role
of marketing.
2. Award: 10.00 points
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will
get to the consumer.
True
False
The marketing plan is broken down into various components—how the product or service will be
conceived or designed, how much it should cost, where and how it will be promoted, and how it will
get to the consumer.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role
of marketing.
,3. Award: 10.00 points
Understanding the marketplace and a customer’s needs and wants is fundamental to marketing
success.
True
False
Understanding the marketplace, and especially the needs and wants of the customer, is
fundamental to marketing success.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role
of marketing.
4. Award: 10.00 points
The four Ps of the marketing mix include product, price, planning, and place.
True
False
The four Ps of the marketing mix are product, price, place, and promotion.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role
of marketing.
,5. Award: 10.00 points
Supply chain management is the set of approaches and techniques that firms employ to efficiently
and effectively integrate their suppliers, manufacturers, warehouses, stores, and other firms
involved in the transaction into a seamless value chain in which merchandise is produced and
distributed in the right quantities, to the right locations, and at the right time.
True
False
Many initially overlook the importance of marketing channel management because a lot of these
activities are behind the scenes. But without a strong and efficient marketing channel system,
merchandise isn’t available when customers want it.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role
of marketing.
6. Award: 10.00 points
The phone cases Apple sells with its phones are produced by small companies that specialize in
smart phone accessories. When Apple purchases its cases from these small companies, it is
engaged in B2B marketing.
True
False
Apple, a business, is purchasing supplies from another business, so this is an example of business-
to-business (B2B) marketing.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role
of marketing.
, 7. Award: 10.00 points
Keurig selling a coffee maker to you via its website is an example of C2C marketing.
True
False
This is a B2C marketing scenario in which a business is selling to a consumer.
References
True / False Difficulty: 2 Medium Learning Objective: 01-01 Define the role
of marketing.
8. Award: 10.00 points
As it relates to marketing, the trade of things of value between the buyer and the seller so that each
is better off as a result is known as an exchange.
True
False
In a marketing exchange, sellers provide products or services, then communicate and facilitate the
delivery of their offering to consumers. Buyers complete the exchange by giving money and
information to the seller.
References
True / False Difficulty: 1 Easy Learning Objective: 01-01 Define the role
of marketing.
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