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HubSpot Inbound Marketing Exam Questions with correct Answers
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HubSpot Inbound Marketing Exam Questions with correct Answers
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HubSpot Inbound Marketing Exam Questions with correct Answersinbound marketing - Answer -Inbound marketing is a strategy that attracts and retains customers by creating valuable content and tailored experiences.
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True or false: Marketing has no role in the delight stage of an inbound marketing flywheel. - Answer -False
With so many brands looking to extend their organic and paid reach on social media, it can be difficult to stand out in an already crowded space. What are some ways a brand like Taco Bell could reach its users using delightful, inbound content? Select all that apply. - Answer -1. Repurpose user generated content to highlight your biggest advocates and fans
2. Use creative and animated GIFs to capture your audiences attention
3. Interact with your followers in real time
Inbound Methodology - Answer -A method for growing an organization by building lasting relationships with people and helping them reach their goals.
Attract Stage - Answer -You attract visitors with useful content and eliminate barries as they learn about your company. The key is to earn people's attention and not force it.
Buyer Persona - Answer -Fictional, generalized representation of your ideal customer
Engage Stage - Answer -Make it easy to shop and buy from you by enabling buyers to interact with you on their preferred timelines and channels. Focus on opening relationships, not just closing deals.
Ex: website and email personalization, marketing automation, lead nurturing, database segmentation, and multichannel communication
Delight Stage - Answer -Help support, support, and empower the customers to reach their goals. Focus on creating buzz around your brand. Ex: social mentions, reviews, word-of-mouth marketing, customer loyalty program, and user-generated content
Demographic Insights - Answer -Age, gender expression, income, family life, hobbies Buying Insights - Answer -Priorities, what success looks like to them, what barries they need to overcome, how they evaluate options, attributes they pay attention to when making a decision
Negative Personas - Answer -The people that aren't a great fit for your business
Fill in the blank. Buyer personas consist of demographic insights and ___________. - Answer -Buying insight
Complete the sentence. People who ____ should NOT engage in buyer persona interviews. - Answer -Are currently considering your solution
True or False? It's a best practice to segment your contact list based on buyer persona. - Answer -True
Buyer's Journey - Answer -The active research process someone goes through leading up to a purchase
Buyer's Journey: Awareness Stage - Answer -Happens when a buyer experinces a problem and seeks to better understand it
Buyer's Journey: Consideration Stage - Answer -A buyer identifies their problem and becomes committed to understanding the different solutions
Buyer's Journey: Decision State - Answer -The buyer identifies the correct solution and decides on the best vendor to provide that solution
Awareness Content - Answer -Speak to your buyer's symptoms and problems. Help your buhers understand their experiences
Consdieration Content - Answer -Inform buyers about possible solutions to their problem. Help buyers evaluate the pros abd cons of each solution
Decision Content - Answer -Highlight the value of our solution. Convince prospects to choose you.
Call-to-Action - Answer -An element in your conta\ent that promts visitors to do something
Content Distribution - Answer -The process of sharing, publishing, and promoting your content
Owned Channels - Answer -Platforms your company owns. Includes your websites, email, and social media accounts
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