MNG2602 Assignment
1 (COMPLETE
ANSWERS) Semester 2
2024 - DUE 28 August
2024 ; 100% TRUSTED
Complete, trusted
solutions and
explanations.
ADMIN
[COMPANY NAME]
,Question 1 Consider the “human capital” highlights for 2023
presented on page 6 of the IAR. Which two sources of diversity
are evident in this section? (2 marks) Question 2 Consider the Dis-
Chem brand in the group profile on page 8 of the IAR. Identify
and explain (theoretically) the corporate-level strategy that the
Dis-Chem group is following with this brand. (2 marks)
MNG2602/102/2/2024 5
To address these questions, I'll need to interpret the context and
details generally found in such reports. Here’s a general guide
based on typical content found in Integrated Annual Reports
(IAR):
Question 1: Sources of Diversity in Human Capital Highlights
To determine the sources of diversity evident in the "human
capital" highlights for 2023, consider the typical dimensions of
diversity often reported. These can include:
1. Demographic Diversity: This includes aspects such as age,
gender, ethnicity, and nationality. If the IAR highlights
diversity in these areas, such as having a varied age range of
employees or representation from different ethnic groups,
then demographic diversity is evident.
2. Skills and Experience Diversity: This refers to the variety
of professional backgrounds, education levels, and work
experiences of employees. If the report mentions diverse skill
sets or a range of professional qualifications among the
workforce, this is indicative of diversity in skills and
experience.
, Without direct access to the IAR, these are the two common
sources of diversity typically highlighted. You should look for
mentions of varied demographic attributes or a wide range of
professional backgrounds in the human capital section of the
report.
Question 2: Corporate-Level Strategy for Dis-Chem Group
To identify and explain the corporate-level strategy that Dis-Chem
is following with its brand, consider the following common
corporate-level strategies and their theoretical explanations:
1. Growth Strategy: If Dis-Chem is expanding its market
reach, opening new stores, or increasing its product lines, it
may be pursuing a growth strategy. This strategy focuses on
increasing the company's market share and revenue through
expansion.
2. Diversification Strategy: If Dis-Chem is entering new
markets or industries beyond its current operations, such as
launching new product categories or services unrelated to its
traditional business, it may be following a diversification
strategy. This can be related to either related diversification
(expanding into areas that are complementary to its existing
operations) or unrelated diversification (entering entirely new
business areas).
3. Cost Leadership Strategy: If Dis-Chem emphasizes
offering products at lower prices compared to competitors,
focusing on cost efficiency, and operational excellence, it
might be pursuing a cost leadership strategy. This involves
becoming the lowest cost producer in the industry to attract
price-sensitive customers.
4. Differentiation Strategy: If Dis-Chem is focusing on unique
product offerings, superior customer service, or other
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