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Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini .
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Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and MariaPiacentini .
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by
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0199029075. 12 Chapters
Test Bank Page 1
, Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria
Piacentini .
Multiple Choice Questions
1. Why is China very attractive to marketers around the world?
A) because it represents a collective approach to marketing in contrast to the
traditional individualist approach used in the United States and other western
cultures
B) Chinese consumers are very brand loyal
C) they are the heaviest users of the Internet
D) Chinese teens are easier to understand because they are less “trendy” than
teenagers from other countries
E) because of its massive population, rising income, and emerging youth market
Answer: E Page: 5 Difficulty: moderate
2. is the study of individuals, groups, or organizations and the processes they use
to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts that these processes have on the consumer and society.
A) Marketing
B) Consumer behavior
C) Psychographics
D) Demographics
E) Psychology
Answer: B Page: 6 Difficulty: easy
3. One primary function of Harriet's job is to study individuals, groups, or organizations
and the processes they use to select, secure, use, and dispose of her company's
products and services to satisfy needs and the impacts that these processes have on the
consumer and society. Harriet works in the field of .
A) social psychology
B) cognitive psychology
C) management
D) consumer behavior
E) organizational behavior
Test Bank Page 2
, Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria
Piacentini .
Answer: D Page: 6 Difficulty: easy
4. Which of the following is NOT true regarding consumer behavior?
A) Organizations are applying theories and information about consumer behavior on
a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex, multidimensional process.
D) The overall model of consumer behavior presented in the text is accurate in
predicting consumer behavior.
E) Marketing practices designed to influence consumer behavior involve ethical
issues that affect the firm, the individual, and society.
Answer: D Page: 7 Difficulty: hard
5. Which of the following is a key aspect regarding consumer behavior?
A) Organizations are applying theories and information about consumer behavior on
a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex, multidimensional process.
D) Marketing practices designed to influence consumer behavior involve ethical
issues that affect the firm, the individual, and society.
E) all of the above
Answer: E Page: 7 Difficulty: easy
6. Which of the following is NOT an application of consumer behavior?
A) marketing strategy
B) human resource management
C) regulatory policy
D) informed consumers
E) social marketing
Test Bank Page 3
, Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria
Piacentini .
Answer: B Page: 9-11 Difficulty: moderate
7. Thomas wants to gain a useable understanding of consumer behavior in order to help
him become a more effective marketing manager. Which application of consumer
behavior does this represent?
A) marketing strategy
B) regulatory policy
C) social marketing
D) informed consumers
E) resource management
Answer: A Page: 9 Difficulty: moderate
8. is the application of marketing strategies and tactics to alter or create behaviors
that have a positive effect on the targeted individuals or society as a whole.
A) Social marketing
B) Consumer behavior
C) Regulation
D) Proactive marketing
E) Ethical marketing
Answer: A Page: 10 Difficulty: moderate
9. Mia is concerned how her marketing activities will affect individual consumers as well
as society at large. Mia is implementing .
A) conscientious marketing
B) regulated marketing
C) ethical marketing
D) proactive marketing
E) social marketing
Test Bank Page 4
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