CMA Certification - CPCA EXAM Questions With Complete Solutions
16 vues 0 fois vendu
Cours
CPCA
Établissement
CPCA
CMA Certification - CPCA EXAM Questions
With Complete Solutions
Which of the following statements describes a product that is incremental? - answerA
product that adds variety of choice relative to other existing products
Basic Industry Knowledge - answer
which of the following is not a specifi...
CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answer✔✔A product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer✔✔ which of the following is not a specific trend in category ma nagement - answer✔✔industry consolidation what is in store merchandising materials used to catch shoppers attention - answer✔✔POP When looking at channel dynamics which one of these statements best describes the grocery channel? - answer✔✔grocery stores ha ve higher operating expenses creating higher overhead resulting in tighter margins and higher prices which of the following best represents the primary concerns driving shopper purchase decisions - answer✔✔quality, value, convenience which one of the follo wing best reflects the tactics of limited assortment stores - answer✔✔limited SKU counts low prices limited service small store footprint which of the following best represents two trends that grocers need to consider with their instore strategies - answer✔✔changes in health and wellness preferences What dynamic is occurring within the value channel? - answer✔✔this channel is appealing to higher income level shoppers which of the following best describes why channel blurring is occurring in our industry - answer✔✔all of the above: increasing growth of alternative store formats, increased competition for consumer spending, items carried beyond the typical assortment with a channel, consumer demand for convenience which one of these statements best represents an attribute of a club store - answer✔✔club stores tend to have less operating expenses and less overhead so prices are generally lower on average, how many different channels do shoppers shop in today - answer✔✔most shoppers will shop across 5 or more cha nnels to purchase the products and services they need what is the difference between EDLP and High/Low - answer✔✔EDLP offers shoppers everyday low prices on all items whereas High/Low offers higher everyday prices and selectively promotes items at lower pr ices through weekly promotions Base volume is additional sales beyond what is expected due to promotional activity - answer✔✔NO when looking at the grocery channel dynamics which one of these statements best describe the grocery channel - answer✔✔grocery s tores typically have higher operating expenses creating higher overhead for the retailer resulting in tighter margins and/or higher prices the grocery industry is basically recession -proof therefore in difficult economic times shelf planning strategy wont work - answer✔✔FALSE Dollar Stores have begun to appeal to more upscale families. Why is this happening? - answer✔✔low prices on certain items are important to some upscale families which of the following best describes 3 in -store retail factors affected b y SKU proliferation - answer✔✔variety, placement, space ACV - answer✔✔total sales volume reported for a store or group of stores base sales - answer✔✔product sales that would occur in the absence of any promotion consumer - answer✔✔end-user of a product DOS - answer✔✔average number of days current inventory will last DSD - answer✔✔manufacturer delivers products directly to retail stores, back door Facing - answer✔✔count or linear space a single product occupies incremental - answer✔✔additional sales beyond what is expected due to promotional activity KPI - answer✔✔one of the key metrics used to scorecard performance OOS - answer✔✔product is unavailable at the shelf or point of purchase POG - answer✔✔shelf schemat ic showing the position of every product Shopper - answer✔✔person who buys the product which of the following pricing strategies is walmart's primary go to strategy - answer✔✔EDLP which of the following is an effect that changing consumer demographics are having on retailers - answer✔✔(not shelf plans are expanding, not shopper marketing is increasingly important)
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur TheStar. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €11,24. Vous n'êtes lié à rien après votre achat.
