Google Analytics Exam Questions and Answers Top Graded 2024 Graded A
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Google Analytics
What are the 3 recommended view for each property to protect your data? (3) - 1) Unfiltered View
2) Master View
3) Test View
Examples of other types of views (3) - 1) region
2) tablet
3) smart phone
What is a destination goal? - A page on your website that users see when they complete an...
Google Analytics Exam Questions and Answers Top Graded 2024 Graded A What are the 3 recommended view for each property to protect your data? (3) - 1) Unfiltered View 2) Master View 3) Test View Examples of other types of views (3) - 1) region 2) tablet 3) smart phone What is a destination goal? - A page on your website that users see when they complete an action on your site, like a Thank You page. If you are setting up a goal for an app, what would you set up rather than a destination goal? - A screen view goal What is an event goal? - A conversion that is tracked when a user does something specific, like download a PDF or watch a video. What are the 5 steps of measurement planning? - 1. Document Business objectives 2. Identify strategies and tactics 3. Choose KPIs 4. Choose Segments 5. Choose Targets What is a source? - The name of a website that referred the user to your site What is the medium? - The mechanism for how your user got to your site: organic, referral, none (users that come directly to your site), social, email, etc.. What is link tagging? - Adding extra information to your to allow GA to identify where the user came from What tags should you use to track a campaign? - source, medium, and campaign tags Mediums should have... - standardized values adwords auto -tagging imports (7) - 1) campaign 2) medium 3) source 4) content 5) keyword 6) keyword match type 7) ad placement domain Where does your campaign info show up in reports? (4) - 1) All traffic report 2) paid search 3) keyword report 4) campaign reports It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? - encourage engagement and frequent visitation The demographics and interest category information in Google Analytics comes from - the DoubleClick third -party cookie Which of the following would you use to set up a custom alert? - Intelligence Which of the following are configurations that permanently modify your data during the processing stage? (4) - 1) Channel Groups 2) Content Groups 3) Filters 4) Goals Which of the following are possible uses of filters? (4) - 1) replace complicated page URLs with readable text strings 2) report on only a subdomain or directory 3) include only traffic coming from a particular campaign 4) exclude visits from a particular IP address Which of the following statements are true about views. (2 statements) - 1) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. 2) Once a view is deleted it can be restored using the trash can feature. Which reporting tools would you use to show two rows of data on the same graph? - Plot rows Which of the following would be most useful for ranking pages according to revenue contribution? - Page Value To see the bounce rate of a specific medium in an Acquisitions report (2) - 1) Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric 2) Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users? - Mobile reports Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits? - Table filter Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic" report? (3) - 1) utm_campaign 2) utm_source 3) utm_medium Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? (3) - 1) referral 2) organic 3) (none), when the traffic source is "direct" Which of the following are examples of channels? (6) - 1) Display 2) Email 3) Organic Search 4) Direct 5) Paid Search 6) Social Which of the following are examples of Mediums? (5) - Email, Organic, CPC, Referral, None (Direct Traffic) Which of the following are examples of Sources? (3) - 1) Example.com 2) Direct 3) Google 4 default Mediums in Google Analytics? - 1) cpc 2) referral 3) organic 4) email Which of the following could be measured by defining a goal in Google Analytics? (7) - 1) % visits that contain only 1 page view 2) % visits during which visitors spent >2 minutes on site 3) % visits that result in a site registration 4) Conversion rate 5) % sessions which contain >3 pageviews 6) % sessions during which users spend at least 7) The percentage of sessions that result in a site registration Google Analytics Goals let you specify: - which interactions should be used to calculate conversions A macro conversion - occurs when someone completes an action that's important to your business The ecommerce conversion rate is calculated like this: - number of transactions / visits = 2/2 = 1 = 100% If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true? and why? - The keyword played an assist role less often than it played a last click role because 5 assists and 10 last click or direct conversion s = 5/10 = 0.5 ------> assist/direct Your Multi -Channel Funnel reports have no data. What is the most likely reason? - You haven't implemented Goals or Ecommerce Which of the following Multi -Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app? - Top Conversion Paths Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true? - Channel X equally assists and completes conversions. Which of the following Behavior metrics shows the number of sessions that included a view of a page? - Visits Which of the following are valid scopes for dimensions? (3) - 1) user level 2) session level 3) hit level Which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report? - Secondary dimension You can combine a metric X with a dimension Y in Google Analytics - if X and Y have the same scope Digital analytics is - e) all of these answers are correct Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. - (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes What is the first step of analytics planning? - d) Define your overall measurement plan and business objectives
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