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TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. ISBN-. (Complete 16 Chapters)
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TABLE OF CONTENTS_ Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior Cha pter 2 Segmentation, Targeting and Positioning Chapter 3 Consumer Motivation and Personality Chapter 4 Consumer Perception Chapter 5 Consumer Learning Chapter 6 Consumer Attitude Formation and Change Chapter 7 ...
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