, Chapter 01
Mass Communication, Culture, and Media Literacy
1. Communication is best defined as
A. conversation between two or a few people.
B. the product of large media industries.
C. the transmission of a message from a receiver to a source.
D. the process of creating shared meaning.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
2. Which of the following is true of feedback?
A. Feedback is rarely present in communication.
B. Feedback is the response to a given communication.
C. Feedback is distortion typically attributed to electronic equipment.
D. Feedback is sometimes present in communication.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
3. Communication between two or a few people is
A. feedback.
B. interpersonal communication.
C. reciprocal communication.
D. mass communication.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
4. When messages are transformed into an understandable sign and symbol system by a participant in the communication
process, ________ is said to have occurred.
A. encoding
B. feedback
C. decoding
D. noise
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
5. When signs and symbols are interpreted by a participant in the communication process, ________ is said to have occurred.
A. noise
B. feedback
C. decoding
D. encoding
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
6. Anything that interferes with successful communication is said to be
A. decoding.
B. noise.
C. encoding.
D. feedback.
Accessibility: Keyboard Navigation
Blooms: Remember
,Gradable: automatic
Topic: What Is Mass Communication?
7. In communication, the means by which messages are carried is
A. decoding.
B. encoding.
C. the feedback loop.
D. the medium.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
8. The process of creating shared meaning between the mass media and their audiences is
A. encoding.
B. interpersonal communication.
C. mass communication.
D. feedback.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
9. In mass communication, feedback is typically
A. quite powerful.
B. delayed and inferential.
C. absent.
D. instant and direct.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
10. Large, hierarchically structured organizations are typical of
A. interpersonal communication.
B. feedback.
C. mass communication.
D. noise.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
11. Ongoing and reciprocal messages are characteristic of
A. feedback.
B. noise.
C. interpersonal communication.
D. mass communication.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
12. "Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed" is
A. a sophisticated definition of feedback.
B. the biological definition of communication.
C. the cultural definition of communication.
D. interpersonal communication when it works well.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Mass Communication?
, 13. No matter what the newspaper says about your favored candidate for mayor, you believe it is underselling her candidacy,
including the articles that claim to support her. You may be suffering from
A. noise.
B. negative feedback.
C. the hostile media effect.
D. confirmation bias.
Accessibility: Keyboard Navigation
Blooms: Analyze
Gradable: automatic
Topic: Media Literacy
14. Culture is
A. the learned behavior of members of a given social group.
B. opera, theater, and symphonic music.
C. communication between two or a few people.
D. the improvement of public tastes.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Culture?
15. The culture that seems to hold sway with the majority of a given people is the ________ culture.
A. bounded
B. primary
C. transformed
D. dominant
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Culture?
16. Groups with specific but not dominant cultures that exist as part of those larger cultures are ________ cultures.
A. minority
B. bounded
C. transformed
D. secondary
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Culture?
17. Culture is constructed and maintained through
A. encoding and decoding.
B. communication.
C. the mass media.
D. feedback.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: What Is Culture?
18. The idea that machines and their development drive economic and cultural change is
A. technological despotism.
B. manifest destiny.
C. technological determinism.
D. latent destiny.
Accessibility: Keyboard Navigation
Blooms: Remember
Gradable: automatic
Topic: Scope and Nature of Mass Media
19. Lasswell's model of communication is expressed as "Who Says What in Which Channel ________ with What Effect."
A. with How Much Noise
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