Principles of Marketing - Quiz 1 Already Passed marketing the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
needs states of felt deprivation, including basic physical, social, and individual; part of...
Principles of Marketing - Quiz 1 Already Passed marketing ✔✔the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return needs ✔✔states of felt deprivation , including basic physical, social, and individual; part of human makeup wants ✔✔the form human needs take as they are shaped by culture and individual personality demands ✔✔human wants backed by buying power market offerings ✔✔some combination of products, services, information, or experiences offered to a market to satisfy a need or want marketing myopia ✔✔the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products exchange ✔✔the act of obtaining a desired object from someone by offering something in return market ✔✔the set of all actual and potential buyers of a product or service marketing management ✔✔the art and science of choosing target markets and building profitable relationships with them production concept ✔✔the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production a nd distribution efficiency product concept ✔✔the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements selling concept ✔✔the idea that consumers will not buy enough of the firm's products unless it undertakes a large -scale selling and promotion effort marketing concept ✔✔a philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do societal marketing concept ✔✔the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long -run intere sts, and society's long -
run interests customer relationship management ✔✔managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty customer -perceived value ✔✔the customer's evaluati on of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers customer satisfaction ✔✔the extent to which a product's perceived performance matches a buyer's expectations customer -managed relat ionships ✔✔marketing relationships in which customers, empowered by today's new digital technologies, interact with companies and with each other to shape their relationships with brands
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur StellarScores. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €9,60. Vous n'êtes lié à rien après votre achat.
