What are the key ques-ons that a first--me entrepreneur might have when thinking about
finding financial resources for its venture?
- How much money do I need to start this business?
- How much money do I need to reach break-even?
- Who can provide me with the funds I need? What op;ons do I have?
- What do I have to give in exchange for the money?
- Shall I get equity or debt?
- Should I seek external investors in my company?
- If so, what is the value of my company?
Which factors do you think make a crowdfunding campaign successful? Visit Indiegogo or
Kickstarter.
1. Clear strategy and deadline
2. Create a prototype
3. Select (ac;ve) crowdfunding plaIorm
4. Create your own project page (mind the details)
the chance of success for projects with spelling errors is 13% less than those without
5. Include a short (+/- 3 min.) video
not including a video decreases chances by 26%
6. Provide benefits to the crowd
7. Check payment portal
8. Contact your friends and family
9. Exploit the (social) media
10. Provide updates to the crowd
a lack of an early update reduces the chance of funding success by just over 13%
When do we say that a company is in its seed stage?
A company is in the seed stage when it has no sales/customers yet. During this period, the
company has expenses, but no income. Financial needs during this stage are very relevant.
, Indigo: it is a Belgian based company, they have developed for pa-ents with diabetes a
chip that you can implant in your body and this chip will automa-cally tell you what the
sugar level of your body is. Please visit the website (hGps://indigomed.com) and answer
the following ques-ons:
What are poten-al non-dilu-ve funding sources for Indigo?
Subsidies: for this type of companies there are a lot of subsidies available in Belgium but
also on a European level. For high tech ventures, there are a lot of subsidies available.
Founda-ons: rich people that have earned a lot of money. Especially in the healthcare
se]ng, these type of people like to invest in it because they want to contribute to a social
path.
Bank loans
Crowdfunding is used in many se]ngs but is less useful here because Indigo is MEDTECH, a
medical device, and medical devices are o`en subject to a lot of regula;ons, cer;fica;ons,
... so there might be a lot of issues. When you look at Crowdfunding websites, you will not
see a lot of medical devices (medical hardware).
What are poten-al dilu-ve funding sources for Indigo?
VC: did you discover on their website VC’s that have invested in the company?
When you look at the investors in this company, you see that they are launched in 2016. And
Indigo has raised more 45mio since 2016 which is quite a lot and clearly shows the upside
poten;al. You can read on their website: The interna;onal investment syndicate is led by
Fund+ and includes Ackermans & Van Haaren, Thuja Capital, PMV, Capricorn Partners,
imec.xpand, QBIC and private investors.
• QBIC, interuniversity VC fund, o`en fund early spin-offs. They don’t have deep
pockets, cannot provide 50mio but at least in an early stage they can provide capital.
• imec.xpand, worldfamous ins;tute in microelectronics, have an investment fund.
• PMV, government owned fund
• Thuja Capital, Dutch VC fund
• Ackermans & Van Haaren, investment company and invest both in early and later
stage companies.
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