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Unit 3 Assignment 2 Using Social Media in Business
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The second assignment of Unit 3 Using Social Media in Business
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CONTENTS:Social Media Plan
Social Media Content Portfolio
The schedule
Social Media Data Analysis
Evaluation
Demonstrating individual responsibility
Social Media Plan
Introduction and Timeline
A summary of the social media project and who Dial a Geek are .
Dial a Geek will help all customers who are having trouble with their computer.
Dial A Geek is a small, young UK company which consists of “Geeks” across the country so there is always a
local geek. Their unique selling point is that they are national, but also local as they have geeks throughout
the country. They primarily target older audiences, as they tend to need more help with their computers.
The order of events and dependencies in the form of a diagram – may be completed at any time during the
completion of this document.
,B1. Social media planning process
he planning process being followed – how it works etc
Refer to presentation.
What it is
How it will be applied for Dial a Geek
Briefly explain what will happen in the remaining sections of this plan. Remember you are going to
cover each in detail in each section:
B2. Business requirements –
B3. Content planning and publishing
B4. Developing an online community
B5. Developing a social media policy
B6. Reviewing and refining plans
The planning process in split into 6 parts.
We will meet with Dial A Geek and capture their business requirements through close
confrontation.
In B2, will we capture the specific business requirements and what they are intending to use social
media for.
In B3, we will explain how Dial a Geek will be able to capture the content Dial A Geek want to
post, with websites the business will have social media pages on along with how often they will
use the social media platforms.
In B4, we will develop an online community for Dial A geek along with keeping their followers on
social media engaged with them. We will also develop ways to generate customer loyalty for Dial
A Geek
In B5, we will develop a social media policy, covering all necessary areas. We will make sure all
employees comply with the policy, along with the content and posts.
In B6, we will review our plans, whilst also refining the plan if necessary.
B2. Business requirements
The requirements of Dial a Geek. What they need from this social media campaign
Refer to presentation.
What these are and why important
What these are for Dial a Geek
Reason for these decisions
What are business requirements: IT has a reputation of not delivering what the customer asked
for. This is due to the developer not understanding the business need.
When this happens, it is up to IT to correct things and pay for the resolution.
This can be prevented by the asking questions about the customer requirements, speaking to
their workers and not just the boss.
The customer will have a view what they have asked for, but the developer at Dial A Geek will
have a view or what they have been asked to produce. To make sure the developer has correctly
understood, they should document their understanding of the customer requirements, and give
them back to the customer to confirm that they are correct.
Business requirements for Dial A Geek:
To know what social media sites to use and why:
Dial A Geek should use Facebook as it has a larger user base of all age ranges, especially
, the over 50’s. Dial A Geek should not use social media platforms like Reddit, as users on
reddit are more technically minded.
o Facebook uses targeted marketing to make sure the adverts reach the targeted
demographic, which Dial a Geek will use so they can reach the certain
demographic they want.
o They can also use Twitter, due to their large user base. However Dial A Geek
should use Facebook more often as it has more of their target audience on the
platform.
They will have simple and clear adverts, so the customers can understand.
They also need to get their name out there, promote themselves so people become aware
of the business.
Their social media posts can help customers direct themselves to Dial A Geek’s website so they
can:
View the services available.
Book their services.
Buy and download their “How to” documents.
Dial A Geek also need a way to provide:
Info about dial a geek.
Customer support, updates, news
A way of getting feedback through social media or on their own website.
Mechanism to run surveys.
To create an online community – recruit more geeks possibly.
They also need a social media policy that is followed by staff and content.
Content developed for posting to the correct target customer and website, non-technical
language.
o “CAT 7 cable”, instead just use the term, “Internet cable”. This is important as it
may confuse the customer too much so they would not understand.
Dial A Geek also need a publishing schedule, how often will they post and check their
social medias and website. They cannot leave their pages uncheck for so long, as
customers may have asked questions and feel like they are being ignored by Dial A Geek
Evidence of success – if people are coming to the website, the adverts are working. If they
are not booking or ordering from Dial A Geek, there is something wrong with the service.
Dial A Geek wants to create an image or brand on social media, while providing customer services,
driving traffic to the company’s website
B3. Content planning and publishing
Identifying target audience and suitable content, keywords etc
Refer to presentation.
The Target audience for Dial A Geek will be mainly first timer web users who are not very
computer literate, but they will also target anyone who are looking for guidance and support
about their computers.
The content published by Dial A Geek with the target audience in mind, by making it accessible
and relevant.
Dial A Geek should post content about common problems of computers, and how Dial A Geek can
help fix them, directing them to their website. However, they should not only be promoting their
website in every post as this may annoy the viewer.
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