Rtf 305 - Study guides, Class notes & Summaries

RTF 305 Exam 2 Questions with Correct Answers Impact of 1996 Telecommunications Act - Answer-The act deregulated ownership, removed most limits on ownership of stations and allowed cross-ownership. Horizontal integration of radio stations - Answer-o At what point is horizontal integration rational or do they own so many stations that they're no longer making use of all of them Clear Channel owned 25% of all stations Cable Television (When was it started? Why is it important?) - Answer-....

RTF 305 Final Exam Study Guide Questions with Correct Answers New Update What was the key phrase that FCC Chairman Newton Minnow used to critique U.S. television of the 1960s, which resulted in the move toward creating a public television network? - Answer-"A vast wasteland" According to Ramirez-Berg's lecture, what is the primary denotative function of the long shot? - Answer-According to Ramirez-Berg's lecture, what is the primary denotative function of the long shot? According to R...

RTF 305 Exam 2 Questions and Answers Formal characteristics of advertisements - Answer-Repetition: of a logo or symbol Ubiquity:catches consumers attention Hyperbole: fantastic claims Integrated Marketing Communication - Answer-assures that the use of all commercial media and messages is clear, consistent, and influential Involves use of virtually all communication channels available to the marketer Viral marketing - Answer-Viral marketing- spread ideas about product through internet...

RTF 305 Online Test with Complete Solution Graded A+ Social Learning - Answer-Users model or imitate attitudes and behaviors observed in the media Multi-Step Flow - Answer-It is not simply that information circulates freely among people, but that certain opinion leaders in the community (perhaps a reverend, perhaps a prominent business woman) play a key role in the dissemination and assimilation of mass media messages and information. Genre - Answer-A basic definition of genre would be a ...

RTF 305 Exam Questions And Correct Answers @ 2024...

RTF 305 Quizzes Exam 1 with Correct Answers If a media researcher is doing work on a certain tv show in the reception studies tradition, he or she would probably___________. A) attempt to look at the context of receptibility the show potentially presents B) critique the gender norms the show uses C) interview the director, producers, and stars of the show D) conduct interviews and focus groups with fans of the show - Answer-D) conduct interviews and focus groups with fans of the show ...

Online Class RTF 305 Exam Questions with Correct Answers What is the primary goal for most first-time independent directors? - Answer-getting distribution According to the definition established by early theorists, which of these would be a clear example of propaganda? - Answer-Propaganda is the process of designing a message to intentionally influence or persuade audiences The main difference between how Ivy Lee theorized designed public relations campaigns and the way used by other pion...

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RTF 305 Chapter 1 Test with Correct Answers Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) Affordances - Answer-The technical features of communication channels that allow their users to perform useful functions Blog - Answer-Short for Web log, is a personal home page with commentary addressed to the web audience Interactive Media - Answer-Those where feed...

RTF 305 Midterm Questions with Correct Answers What are the two basic tenets that distinguish advertising from other types of communication? - Answer-It is generally paid for; it seeks to persuade. A commercial is marketing a new type of detergent that has been proven to erase over 80% of all stains without needing any additional additives. What type of approach is this ad using? - Answer-Hard-sell Approach Though it has taken different forms, advertising has existed longer than film, tel...