Bundle For RTF 305 Exam Questions with Correct Answers

RTF 305 Midterm Questions with Correct Answers What are the two basic tenets that distinguish advertising from other types of communication? - Answer-It is generally paid for; it seeks to persuade. A commercial is marketing a new type of detergent that has been proven to erase over 80% of all st...

Online Class RTF 305 Exam Questions with Correct Answers What is the primary goal for most first-time independent directors? - Answer-getting distribution According to the definition established by early theorists, which of these would be a clear example of propaganda? - Answer-Propaganda is the...

RTF 305 Chapter 1 Test with Correct Answers Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) Affordances - Answer-The technical features of communication channels tha...

RTF 305 Exam 2 Questions and Answers Formal characteristics of advertisements - Answer-Repetition: of a logo or symbol Ubiquity:catches consumers attention Hyperbole: fantastic claims Integrated Marketing Communication - Answer-assures that the use of all commercial media and messages is clea...

RTF 305 Quizzes Exam 1 with Correct Answers If a media researcher is doing work on a certain tv show in the reception studies tradition, he or she would probably___________. A) attempt to look at the context of receptibility the show potentially presents B) critique the gender norms the show us...

RTF 305 Exam 2 Questions with Correct Answers Impact of 1996 Telecommunications Act - Answer-The act deregulated ownership, removed most limits on ownership of stations and allowed cross-ownership. Horizontal integration of radio stations - Answer-o At what point is horizontal integration ration...

RTF 305 Final Exam Study Guide Questions with Correct Answers New Update What was the key phrase that FCC Chairman Newton Minnow used to critique U.S. television of the 1960s, which resulted in the move toward creating a public television network? - Answer-"A vast wasteland" According to Ramir...