Psychographic - Study guides, Class notes & Summaries

COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us ... PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as we...

Question 1 Not yet answered Marked out of 1.00 Flag question Question text What is the purpose of a SWOT analysis? a. To identify strengths and weaknesses b. To estimate sales volume c. To determine market potential d. To -establish a marketing plan Question 2 Not yet answered Marked out of 1.00 Flag question Question text Who innovates within the franchise system? a. Franchisor b. Franchisee c. Both the franchisor and the franchisee d. A third par...

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Target customers - CORRECT ANSWER - Customers based on a predefined geographic boundary Market segmentation - CORRECT ANSWER - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - CORRECT ANSWER - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitud...

UCF MAR 3023 Exam 3 Review (Ch. 9 -13 Study Guide) Questions and Answers Already Passed What are the 5 steps of STP Analysis? 1. Establish Strategy or Objectives 2. Use Segmentation Methods 3. Evaluate Segment Attractiveness 4. Select Target Market 5. Identify and Develop Positioning Strategy Step 1: Establish Overall Strategy or Objectives The first step in the segmentation process is to articulate the vision or objectives of the company's marketing strategy clearly. The segmen...

Marketing Segmentation correct answers Process of grouping customers into relatively homogeneous segments Customers within a segment respond similarly to the marketing effort directed at them Criteria for Effective Segmentation correct answers Measurable Accessible Durable Substantial Unique Needs Effective Segmentation--Measurable correct answers Individuals can be assigned to a segment and counted Effective Segmentation--Accessible correct answers Individuals in the segment ca...

COM3708 Assignment 1 (PORTFOLIO DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .... PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status...

Target customers - Customers based on a predefined geographic boundary Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral - The way customers go through their decision making and buying processes, includin...

CIPM Latest Update Graded A+ Accountability The implementation of appropriate technical and organizational measures to ensure and be able to demonstrate that the handling of personal data is performed in accordance with relevant law, an idea codified in the EU General Data Protection Regulation and other frameworks, including APEC's Cross Border Privacy Rules. Traditionally, accountability has been a fair information practices principle, that due diligence and reasonable steps will be undertake...

marketing - Answer-a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas exchange - Answer-the act of giving up one thing ($, credit, labor, goods) in return for something else (goods, services, or ideas) marketing activities - Answer-buying, selling, transporting, storing, grading, financing, marketing, research, risk-taking value - Answer-A customer's subjective assessment of benefits relative to costs in det...

Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation correct answers • Regions, population, size, density Demographic Segmentation correct answers • Age, gender, income, education Psychographic Segmentation correct answers • Personality, lifestyle, motive Behavioral Segmentation c...