Mktg 3600 - Study guides, Class notes & Summaries

MKTG 3600 – Exam Questions & Answers 2023/2024 b - ANSWER-The set of actual and potential buyers of a product is: a. a group b. a market c. an exchange d. an audience c - ANSWER-The set of benefits a company promises to deliver to its consumers to satisfy their needs is: a. low pricing b. a money-back guarantee c. the value proposition d. good customer service b - ANSWER-__________________ is defined as a social and managerial process by which individuals and organizations o...

MKTG 3600- Final Marketing Plan Latest Update with complete solution MKTG 3600- Final Marketing Plan Latest Update with complete solution

MKTG 3600 Final UPDATED ACTUAL Questions and CORRECT Answers global marketing - CORRECT ANSWER- A marketing strategy that consciously addresses customers, markets, and competition throughout the world. global trade and world peace - CORRECT ANSWER- promoting economic stability and conflict prevention. adaptation - CORRECT ANSWER- A characteristic that improves an individual's ability to survive and reproduce in a particular environment

MKTG 3600 Final Review UPDATED ACTUAL Questions and CORRECT Answers A person's consistent behaviors or responses to recurring situations is referred to as __________ - CORRECT ANSWER- personality The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called? - CORRECT ANSWER- post-purchase behavior

MKTG 3600 Final Review UPDATED Questions and CORRECT Answers ___ is the set of actual and potential buyers of a product - CORRECT ANSWER- a market ___ is the set of benefits a company promises to deliver to its consumers to satisfy their needs. - CORRECT ANSWER- the value proposition According to the five-step model of the marketing process, a company needs to ___ before designing a customer-driven marketing strategy. - CORRECT ANSWER- understand the market place and customer needs ...

MKTG 3600 Exam 1 Quiz Questions & Answers 2023/2024 According to the five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. - ANSWER-understand the marketplace, especially customer needs and wants In addition to attracting new customers and creating transactions, the goal of marketing is to __________ customers and grow their business. - ANSWER-retain Selecting which segments of a population of customers to serve is c...