MKTG 3600 Final Review UPDATED ACTUAL Questions and CORRECT Answers
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Course
MKTG 3600
Institution
MKTG 3600
MKTG 3600 Final Review UPDATED
ACTUAL Questions and CORRECT
Answers
A person's consistent behaviors or responses to recurring situations is referred to as
__________ - CORRECT ANSWER- personality
The fifth stage in the consumer purchase decision process involves comparing the product or
s...
MKTG 3600 Final Review UPDATED
ACTUAL Questions and CORRECT
Answers
A person's consistent behaviors or responses to recurring situations is referred to as
__________ - CORRECT ANSWER✔✔- personality
The fifth stage in the consumer purchase decision process involves comparing the product or
service purchased with one's expectations to determine the degree of satisfaction or
dissatisfaction. What is this stage called? - CORRECT ANSWER✔✔- post-purchase
behavior
what are the stages of the consumer purchase decision process? - CORRECT ANSWER✔✔-
problem recognition = identify different between current and ideal situation enough to do
something about it
information search = remembering previous purchases (internal search) or seek information
from others or google (external search)
alternative evaluation = figure out criteria to compare alternatives and come up with value
purchase decision = when and where to buy
post-purchase behavior = compare product performance with expectations
research objectives must be ___________ and ______________ - CORRECT ANSWER✔✔-
specific and measurable
consumer behavior - CORRECT ANSWER✔✔- the actions a person takes in purchasing and
using products and services, including the mental and social processes that come before and
after these actions
, In a decision, the restrictions placed on potential solutions to a problem are referred to as -
CORRECT ANSWER✔✔- constraints
which of the following is a consumer market demographic segmentation variable?
personality
occupation
usage rate
region
needs - CORRECT ANSWER✔✔- occupation
observational data - CORRECT ANSWER✔✔- facts and figures obtained by watching, either
mechanically or in person, how people actually behave
Effective decision makers rely on criteria or standards known as __________ that are used in
evaluating proposed solutions to a problem. - CORRECT ANSWER✔✔- measures of success
what are the environmental forces - CORRECT ANSWER✔✔- social, economic,
technological, competitive, regulatory
To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and
wants of prospective customers. - CORRECT ANSWER✔✔- discover
data - CORRECT ANSWER✔✔- facts and figures related to a research problem
when is an external search for information needed - CORRECT ANSWER✔✔- when past
experience or knowledge is insufficient
the risk of making a wrong purchase decision is high
the cost of gathering information is low
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