Mktg 301 exam 1 sample - Study guides, Class notes & Summaries

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C. production concept D. societal marketing concept E. new-idea correct answers societal marketing concept The marketing concept: A. is the same as the production concept. B. includes generating...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C. production concept D. societal marketing concept E. new-idea - Answers societal marketing concept The marketing concept: A. is the same as the production concept. B. includes generating profi...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C. production concept D. societal marketing concept E. new-idea correct answers societal marketing concept The marketing concept: A. is the same as the production concept. B. includes generating...