Marketing 301 Exam 1Bundle

Marketing - Answer The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large Requirements for Marketing to Occur - Answer - Parties with unsatisfied needs - A desire and ability to be satisfied - A way f...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C...

Systematic error (bias) - Answer An error of fixed amount that occurs consistently/regularly. Random error - Answer Factors that occur randomly and impact an observation/measurement. Valid - Answer No systematic or random errors Reliable - Answer When there are no random errors Marketing...

What is Marketing? - Answer A social and managerial process involving managing profitable customer relationships; the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The 4 P's of Marketing - Answer ...

Marketing Concept - Answer achieving organizational goals depends on knowing the needs and wants of target markets Steps: Market Customer Needs Integrated marketing (4 P's) Profits through customer satisfaction Selling concept - Answer The idea that customers won't buy enough of the prod...

State of deprivation (phys: food, warmth, safety; social: belonging, affection; individual: knowledge, self-expression) - Answer Need Form that needs take as they are shaped by culture and individual personality - Answer Want Wants backed by buying power - Answer Demand Goal of any business...

Marketing is defined as - Answer the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. The Four P's of Marketing - Answer Product, Price, Place, Promotion Product - Answer What do customers need & wa...

What is BreezoMeter - Answer provides the most accurate air quality data in a simple format Data problem with Breezometer - Answer - air quality data is scattered - data is inaccessible and not actionable - data isn't real time at peoples locations BreezoMeter's Technology - Answer - bre...