Marketing - Study guides, Class notes & Summaries

This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English

This is a summary for the second midterm of the Consumer & Marketing course. This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material

Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.

Ik heb hiermee een 8.5 gehaald. Samenvatting CE8 Internationale Marketing - International Marketing Strategy 9e druk H1 tm H12 - Alle tentamenstof - Commerciële Economie - Jaar 2 blok 4. De samenvatting is geschreven in het Engels. Samenvatting van alle stof uit H1 tm H12 uit International Marketing Strategy die nodig is voor het tentamen CE8 Internationale Marketingstrategie. In de samenvatting zijn afbeeldingen uit het boek gebruikt om alles overzichtelijk te maken. Document is ov...

This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.

Digital food marketing: everything you need to learn for the exam, including summary lectures, lecture notes, articles, chapters from the book etc..

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!