Marketin - Study guides, Class notes & Summaries

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Theories of Marketing Summary 2023/2024 - UvA BA Master's - Grade 7/10 Popular
  • Theories of Marketing Summary 2023/2024 - UvA BA Master's - Grade 7/10

  • Class notes • 133 pages • 2024
  • Available in package deal
  • Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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Summary: Consumer and Marketing (MIDTERM 1) Summary: Consumer and Marketing (MIDTERM 1) Popular
  • Summary: Consumer and Marketing (MIDTERM 1)

  • Summary • 22 pages • 2024 Popular
  • This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. The summary is written in English
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Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
  • Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)

  • Exam (elaborations) • 834 pages • 2024
  • Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade) Test Bank For Marketing Management 16e (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
  • Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev

  • Exam (elaborations) • 831 pages • 2024
  • Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
  • Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024

  • Summary • 52 pages • 2024
  • Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
  • TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+

  • Exam (elaborations) • 140 pages • 2023
  • TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
  • Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman

  • Exam (elaborations) • 418 pages • 2024
  • Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman Test Bank for Business Marketing Management 13th Edition Michael D. Hutt, Thomas W. Speh, Douglas Hoffman
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
  • Test Bank for M: Marketing, 8th Edition by Dhruv Grewal

  • Exam (elaborations) • 700 pages • 2023
  • Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) Section One: ASSESSING THE MARKETPLACE Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Digital Marketing: Online, Social, and Mobile Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics Chapter 5: Analyzing the Marketing Environment Section Two: UNDERSTANDING THE MARKETPLACE...
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
  • Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall

  • Exam (elaborations) • 829 pages • 2023
  • Available in package deal
  • ANSWERS ARE AT THE END OF EACH CHAPTER Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall | Answers are at the end of each chapter TABLE OF CONTENTS: Chapter 1: Marketing in Today’s Business Milieu Chapter 2: Marketing Foundations: Global, Ethical,Sustainable Chapter 3: Elements of Marketing Strategy, Planning, and Competition Chapter 4: Market Research Essentials Chapter 5: CRM, Big Data, and Marketing Analytics Chapter 6: Understand Consumer and Business...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
  • Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

  • Summary • 70 pages • 2024
  • This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Test Bank For International Marketing 19th Edition By Philip Cateora
  • Test Bank For International Marketing 19th Edition By Philip Cateora

  • Exam (elaborations) • 670 pages • 2024
  • Test Bank For International Marketing 19th Edition By Philip Cateora
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