Mark3000 - Study guides, Class notes & Summaries

MARK3000 UGA MCMANUS FINAL EXAM QUESTIONS & ANSWERS Portfolio Analysis indicates which is appropriate - Correct ️️ - growth or consolidation (different methods of growth/consolidation exist) Growth Strategies - Correct ️️ market penetration, market development, product development, diversification Ways to Consolidate - Correct ️️ Harvesting: cut back on resources devoted to product/market Divestment: eliminate entire product line or division Framework for Ethical Decision Maki...

Service - any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - a characteristic of a service; it cannot be touched, tasted, or seen like a pure product can Inseparable - a...

Marketing - An organizational function and set of process for creating, capturing, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing Plan - A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of four P's, action programs, and projected or pro forma income (and other...

marketing research - A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. secondary data - Pieces of information that have already been collected from other sources and usually are readily available. primary data - Data collected to address specific research needs. sample - A group of customers who represent the customers of interest in a research study....

MARK3000 Test 3- Grantham Exam Questions & Answers Integrated Marketing Communications - Correct ️️ -customers -communication channels -results AIDA Model - Correct ️️ -Awareness -Interest -Desire -Action awareness - Correct ️️ -senders first must gain the attention of consumers -a multichannel approach increases the likelihood the message will be received interest - Correct ️️ -after awareness comes persuasion -the customer must want to further investigate the produc...

McManus UGA Mark3000 Exam 3 IMC - Correct ️️ integrated marketing communications Parts of the IMC - Correct ️️ Customers Communication Channel Results The Communication Process - Correct ️️ Sender Transmitter encodes message Communications Channel (Media) Receiver (Consumer) decodes message {Noise from environment affects all} {Feedback is useful for sender and Receiver} How do consumers perceive communication? - Correct ️️ -receivers decode messages differently -sen...

MARK3000 Exam 4 Questions and Answers Service - Correct ️️ any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - Correct ️️ specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - Correct ️️ a characteristic of a servic...

McManus MARK3000 Final Exam Questions with correct Answers

McManus MARK3000 Final Exam Questions with correct Answers Marketing - Correct ️️ an organized function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing Mix (4 Ps) - Correct ️️ Product, Promotion, Place, Price Value - Correct ️️ Ratio of what is given up for what is obtained Product is: - Correct ️️ Creating value thro...

MARK3000 EXAM 1 Grantham Ch 1,4,5,6,9 Questions with correct Answers Marketing - Correct ️️ An organizational function and set of process for creating, capturing, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing Plan - Correct ️️ A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and s...