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Zeithaml - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Zeithaml? On this page you'll find 50 study documents about Zeithaml.

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Samenvatting Services Marketing, ISBN: 9781526847805 Customer Service Insights (CSI) Samenvatting Services Marketing, ISBN: 9781526847805 Customer Service Insights (CSI)

  • Samenvatting Services Marketing, ISBN: 9781526847805 Customer Service Insights (CSI)

  • Summary • 45 pages • 2022
  • A complete summary of the course material from CSI. Several people have used this summary and managed to pass it.
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Extensive summery ALL lectures Service Marketing Extensive summery ALL lectures Service Marketing

  • Extensive summery ALL lectures Service Marketing

  • Class notes • 43 pages • 2020
  • Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
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Summary ALL online lectures services marketing Summary ALL online lectures services marketing

  • Summary ALL online lectures services marketing

  • Class notes • 49 pages • 2020
  • Summary of all online lectures services marketing 2020/2021, including references from the book.
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Services Marketing Summary 2020 Services Marketing Summary 2020

  • Services Marketing Summary 2020

  • Summary • 28 pages • 2020
  • Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
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Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters) CURRENTLY UPDATED 2021.

  • Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters) CURRENTLY UPDATED 2021.

  • Exam (elaborations) • 859 pages • 2021
  • Available in package deal
    • Exam (elaborations) Marketing 4280 (MARKETING4280) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)
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Lectures Services Marketing Lectures Services Marketing

  • Lectures Services Marketing

  • Class notes • 56 pages • 2022
  • Comprehensive description of the lectures of services marketing.
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Chapter 1,2,8,9,10 Services Marketing Summary Chapter 1,2,8,9,10 Services Marketing Summary

  • Chapter 1,2,8,9,10 Services Marketing Summary

  • Summary • 13 pages • 2021
  • Summary of chapter 1,2,8,9,10 of the book Services Marketing: Integrating Customer Focus Across The Firm
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Marketing Performance Summary (Articles and Lectures)

  • Marketing Performance Summary (Articles and Lectures)

  • Summary • 53 pages • 2019
  • Available in package deal
    • Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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  • $4.87
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Cost-effective Service Excellence (Wirtz, Zeithaml)

  • Cost-effective Service Excellence (Wirtz, Zeithaml)

  • Summary • 4 pages • 2018
  • Available in package deal
    • This is a summary of the article "Cost-effective Service Excellence"
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Summary book Service Marketing Summary book Service Marketing

  • Summary book Service Marketing

  • Summary • 28 pages • 2018
  • Available in package deal
    • Complete summary of the book for Service Marketing for Pre-Masters.
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  • $5.42
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