Types of intermediaries - Study guides, Class notes & Summaries

Consumer Channel Design - Manufacturer-Wholesaler-Retailer-Consumer Industrial Channel Design - Manufacturer-Master Distributor-Distributor- End user Three types of End users? - OEM- Original Equipment Manufacturer- buys the product and "rebrands" to sell as their own with warranty MRO- Maintenance Repair Operation - people who fix something with a problem Contractors- Person who provides supplies or service under contract An End user does not? - Does not resell in present form W...

How do intermediaries create value? - ANSWER Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: - ANSWER make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core competencies reduce...

two ways election probabilities can go wrong : errors of analysis and errors of interpretation intermediaries : other people describing forecast on your behalf objective numeracy : the ability to understand and use basic probability and mathematical concepts subjective numeracy : concerns a persons confidence in their ability to understand numeric info and use mathematical concepts two types of information and information processing : experienced beliefs/ emotions that people find tru...

MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries ...

Channel Systems : Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries : 1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers : Retailing includes all activities directly related to the sale of goods and services to the ultimate consumer for personal non-business use ...

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a purchase? A. Stimulating action B. Building preference C. Providing information and generating positive emotional connections D. Reminding past customers E. Generating awareness Answer A. Stimulating action ________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products. A. Direct marketing B. Advocacy advertis...

BUAD 332 MOON EXAM 2 CERTIFICATION QUESTIONS WITH ALL CORRECT ANSWERS GRADED A+ Marketing Intermediaries - Answer-help the company promote, sell, and distribute its products to final buyers -resellers (amazon) -physical distribution firms (fedex) -marketing services agencies (Tombras) -financial intermediaries (TVA credit union) Customers - Answer-five types of markets that purchase a company's good sand services 1. consumer markets 2. business markets 3. reseller markets 4. gove...

What is the purpose of the Wisconsin State Life Insurance Fund? a) to offer low-cost life insurance to state residents b) To protect insured against insolvent insurers c) To advertise different types of life insurance policies available in the state d) To provide life insurance through licensed intermediaries - a An employee is insured under her employer's group life plan. If she terminates her group coverage, which of the following statements is INCORRECT? a) The premium for individual ...

BUAD 332 EXAM 1 TEST BANK QUESTIONS WITH ALL CORRECT ANSWERS what is a macro environment? - Answer-- Larger societal forces that affect the microenvironment - to understand the changing market opportunities Who are actors in the microenvironment? - Answer-the company, suppliers, marketing intermediaries, customers, competitors, and publics who are market intermediaries? - Answer-help the company to promote, sell, and distribute its goods to final buyers What are the 5 types of market...

ICEV Distribution Questions and Answers Graded A+ A real estate agent is an example of which of the following types of intermediaries? Broker Which of the following types of distribution involves distributing products to one intermediary within a protected territory of a geographic area? Exclusive distribution Which of the following types of wholesalers deals with special products in bulk without physically handling the actual products? Drop shippers Which of the following types...