Mgt 103 bates exam - Study guides, Class notes & Summaries

MGT 103 Midterm (Bates) Exam Questions and Answers (100% Pass)

MGT 103 (Bates) Final Exam Questions and Answers (100% Pass)

price - Answer-money or other considerations exchanged for the ownership or use of a product or service barter - Answer-practice of exchanging products and service for other products or services rather than for money price equation - Answer-list price -incentives and allowances + extra fees value - Answer-ratio of perceived benefits to price perceived benefits/price value pricing - Answer-practice of simultaneously increasing product and service benefits while maintaining or decrea...

marketing - Answer-started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing - Answer-1. production 2. sales era 3. marketing concept era 4. customer relationship era need - Answer-precedes a want; underlying necessity -basic physical and psychological needs want - Answer--our preferred way of sati...

marketing - Answer-interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era - Answer-1930s-1970s production era - Answer-s marketing concept era - Answer-1950s-2000s customer relationship era - Answer-1980s-present marketing concept - Answer-identifies needs and wants of the customer and provides it to them better than the competition can need - Answer-a physiological or psycholo...

MGT 103 Final Bates Exam Questions And Answers. Verified And Updated. Price - answermoney or other considerations exchanged for the ownership or use of a product or service barter - answerpractice of exchaning products and service for other products or services rather than for money price equation - answerlist price -incentives and allowances + extra fees value - answerratio of perceived benefits to price perceived benefits/price value pricing - answerpractice of simultaneously increasi...

MGT 103 - Bates Final Exam Questions And Answers. Verified And Updated. Non durable goods - answergoods that last a short period of time - consumer and advertising durable goods - answerthings that last for a while - personal and selling Convenience Products - answerItems that the consumer purchases frequently, conveniently, and with a minimum of shopping effort Shopping Products - answerItems for which the consumer compares several alternatives on criteria such as price, quality, or styl...

MGT 103 BATES MIDTERM Exam Questions And Answers. Verified And Updated. Marketing - answerstarted production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing - answer1. production 2. sales era 3. marketing concept era 4. customer relationship era need - answerprecedes a want; underlying necessity -basic physical a...

MGT 103 (Bates) Final Exam Questions And Answers. Verified And Updated. Public service announcements (PSAs) - answerNonprofit orgs - free space or time donated by the media High-visibility individuals - answerCreate visibility for their companies, products, and themselves Increasing the Value of Promotion - answerBuilding long-term relationships Technology - answerFacilitate development of new promotional methods Self-regulation - answerImposing standards that reflect the values of socie...