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MGT 103 (Bates) Final Exam Questions and Answers (100% Pass)
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MGT 103 (Bates) Final Exam Questions and Answers (100% Pass)
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©PREP4EXAMS@2024 [REAL EXAM DUMPS] Thursday, July 25, 2024 12:43 PMMGT 103 (Bates) Final Exam Questions and Answers (100% Pass)
Public service announcements (PSAs) - ✔️✔️Nonprofit orgs - free space or time donated by the
media
High-visibility individuals - ✔️✔️Create visibility for their companies, products, and themselves
Increasing the Value of Promotion - ✔️✔️Building long-term relationships
Technology - ✔️✔️Facilitate development of new promotional methods
Self-regulation - ✔️✔️Imposing standards that reflect the values of society on promotional
activities
Effective self-regulation - ✔️✔️Making sound ethical judgments about the use of promotional
practices
Targeting children/elderly - ✔️✔️Marketing efforts aimed at children or elderly individuals
Marketing Channel of Distribution - ✔️✔️Individuals and firms involved in making a product or
service available for use or consumption
Flow of products and services - ✔️✔️From producer, through intermediaries, to buyer
Important functions performed by intermediaries - ✔️✔️Transactional, logistical, facilitating
Consumer Benefits - ✔️✔️Time, place, form, possession utility
Types of Intermediaries - ✔️✔️Middleman, agent/broker, wholesaler, retailer, distributor, dealer
Marketing Channels for Consumer Products and Services - ✔️✔️Producer -> wholesaler -> retailer
-> consumer
Direct channel - ✔️✔️Producer -> consumer
Indirect channel - ✔️✔️Producer -> retailer -> consumer
Marketing Channels for Business Products and Services - ✔️✔️Producer -> industrial user
Direct channel for business products and services - ✔️✔️Producer -> industrial user
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