Marketing 301 exam 1 - Study guides, Class notes & Summaries

PHAR 509: Final Exam Direct to consumer Advertising (DTC) ads made by pharmaceutical companies directed towards the general public with the aim to promote prescription products directly to patients How do companies communicate? television, magazines, newspapers, radio and internet. these communications often feature a celebrity spokesperson, actors, or computer generated characters generally portraying happy and satisfied patients Types of DTC Advertising help-seeking reminder product ...

MCS 005 FINAL EXAM LATEST 2023 REAL EXAM 100 QUESTIONS AND CORRECT ANSWERS|AGRADE 1) TV as a “vast wasteland”: expression coined by FCC chair Newton Minow in 1961 to describe television content. Minow advocated for the programming of the public interest. Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming ●Pave the way for new alternatives like PBS 2) Pseudo-eventing and news staging: pseudo-event: event that has no real in...

MCS 005 FINAL EXAM LATEST 2023 REAL EXAM 100 QUESTIONS AND CORRECT ANSWERS|AGRADE 1) TV as a “vast wasteland”: expression coined by FCC chair Newton Minow in 1961 to describe television content. Minow advocated for the programming of the public interest. Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming ●Pave the way for new alternatives like PBS 2) Pseudo-eventing and news staging: pseudo-event: event that has no real ...

Hershey and Mars (the maker of M&Ms) offer tasty chocolate at affordable prices. However, they also contribute to a national obesity epidemic that harms consumer health. This statement is indicative of an ABSENCE of a _____ philosophy in their operations. A. marketing concept B. product concept C. production concept D. societal marketing concept E. new-idea - Answers societal marketing concept The marketing concept: A. is the same as the production concept. B. includes generating profi...

MARKETING 301 MIDTERM EXAM 2 – D1: QUESTION WITH ANSWERS 2023 1) Which of the following is an advantage of exclusive dealing between a seller and a dealer? A) The seller gains more shelf power compared to competitors' products. B) The seller can avoid using any intermediary and sell the product directly to customers. C) Customers get more loyal and dependable outlets. D) The dealer obtains a steady source of supply and more support from the seller. E) The dealer can freely choose what...

example of a company that changed their slogan from the best a man can get: and why - Answer gillette, their decision to run this ad campaign was to attract to a whole new socially conscious client. Women, moms, younger generation of men, and rebrand their classic slogan with an updated socially conscious branding VALS Types - Answer innovators, thinkers, achievers, experiencers, believers, strivers, makers, survivors how would react differently to the VALs type marketing info? - Answer Tr...

SCM 301 Exam 1 Study Guide Iowa state Define Supply Chain Management - ANS -is a set of three or more organizations linked directly by one or more of the upstream or downstream flows of products, services, finances, and information from a source to a customer.​ -Make sure you understand the whole supply chain, it is in your powerpoint notes. Internal Supply Chain - ANS -PP def: That portion of the supply chain occurring within a single organization. External Supply Chai...

PHAR 509: Final Exam Direct to consumer Advertising (DTC) ads made by pharmaceutical companies directed towards the general public with the aim to promote prescription products directly to patients How do companies communicate? television, magazines, newspapers, radio and internet. these communications often feature a celebrity spokesperson, actors, or computer generated characters generally portraying happy and satisfied patients Types of DTC Advertising help-seeking reminder product ...

NAB exam: comprehensive review questions and answers 100% pass OSHA Occupational Safety and Health Administration Primary purpose of OSHA Ensuring employee safety and health. Why? The facility's most valuable asset is it's employees. OSHAs goals through the National Emphasis Program Reduce muscoskeletal injuries for employees OSHA will target facilities with a high incident rate with DART. DART means Days away, restricted, transfers Subject to OSHA survey: if DART rate of ____ or more empl...

MCS 005 FINAL EXAM LATEST 2023 REAL EXAM 100 QUESTIONS AND CORRECT ANSWERS|AGRADE 1) TV as a “vast wasteland”: expression coined by FCC chair Newton Minow in 1961 to describe television content. Minow advocated for the programming of the public interest. Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming ●Pave the way for new alternatives like PBS 2) Pseudo-eventing and news staging: pseudo-event: event that has no real in...