Cpca exam 2024 - Study guides, Class notes & Summaries

CMA CPCA; University of Arkansas- Category Management Exam Questions & Answers 2023/2024 A retailer's strategy will affect: - ANSWER-Category role Category tactics Category strategies All of the answers are correct In which of the following retailer strategy examples can only one retailer really "own" the strategy with the consumer, within a market? - ANSWER-Cheapest prices (only one retailer will be seen as the cheapest in the marketplace) Which type of private label branding ...

1- Category management CPCA Practice Exam Questions & Answers 2023/2024 What are 3 business measures to be attached to any data source? - ANSWER-Product, geography, time period. All data should be cited. Where should destination categories be placed in store and why? - ANSWER-Where the retailer wants shoppers to go. Force them to pass buy impulse categories on the way, helping to drive higher margin impulse buys. A high % of retailer resources are allocated to categories with this rol...

CPCA- Syndicated Panel Data Final Exam Questions And Updated Answers 2024.

CMA CPCA Certificate Exam Questions & Answers 2023/2024 All of the answers are correct - ANSWER-In which retail channel is category management practiced? The Retailer - ANSWER-Which trading partners have the most influence on the Category Management Process (and ultimately own the process)? False. You can do category management - just less sophisticated - with limited data and technology. - ANSWER-True or false. Category Management is only possible if you have a full suite of data and...

CPCA Exam Questions & Answers 2023/2024 3 Factors of in-store retail that effect SKU proliferation - ANSWER--variety -how much space is dedicated to a section -placement of where products fall in store Baseline Sales - ANSWER-sales before promotion Incremental Sales - ANSWER-sales gained from promotion (ad, price discount, display) Category Management.... - ANSWER--goes beyond food industry, applicable to all -CONSUMER centric- retailer benefits from the customers being satisfie...

CPCA- Syndicated Panel Data Exam Questions & Answers 2023/2024 • How is panel data created? - ANSWER-Information is gathered from a panel of households who record their purchases over a period of time • Scanner data provides information to understand the market, while panel data provides data to understand - ANSWER-The shopper and the consumer • Which of the following types of information would not be included in a consumer demographic? - ANSWER-Number, frequency, and amount of ...

CPCA Exam Prep: Understanding Using Data: Retail POS Data 2023/2024 Which of the following analysis is not enabled by the use of POS data? - ANSWER-Set proper competitive pricing Which of the following product attributes is the best for matching up to the same product in syndcated data? - ANSWER-UPC code for cross-referencing (exception will b private label which are not reported wiht their respective UPC codes in syndicated data). Why might a retailer choose to use point of sale inst...

CPCA- POS Data analysis Exam Questions & Answers 2023/2024

CPCA Prep: Extras from Mini-Exam Prep Questions & Answers 2023/2024 Which of the following is a "concentrated" market coverage? - ANSWER-Operate in one or only a few segments of the larger market, following a niche stratgey with one brand Which of the following analyses can be used to identify assortment opportunities within a category? - ANSWER-ALL are correct: - Fair share analysis - Consumer decision tree analysis - Market gap Anlaysis - SKU Productivity The average promoted...

CPCA Exam- Basic industry knowledge Questions & Answers 2023/2024 • When looking at channel dynamics which one of these statements best describes the grocery channel? - ANSWER-Grocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices • Which of the following best describes why channel blurring is occurring in our industry? - ANSWER-All of the above: increasing growth of alternative store formats, increased competition for co...