What are psychographics - Study guides, Class notes & Summaries

MGT 103 BATES MIDTERM questions and answers 100% correct marketing started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing 1. production 2. sales era 3. marketing concept era 4. customer relationship era need precedes a want; underlying necessity -basic physical and psychological needs ...

What are the functional and emotional characteristics associated with "entrepreneurs?" - Answer-Desire for responsibility, preference for moderate risk, confidence in ability to succeed, desire for immediate feedback, high level of energy, future orientation, skill at organizing, value of achievement over money also high degree of commitment, tolerance of ambiguity, flexibility, tenacity. What is the success (failure) rate for new businesses (as of 2010)? - Answer-After 2 years, 34 percent...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. correct answers Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your ...

Hubspot - Social Media Marketing Certification Exam & Quizzes Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. - ANS Social media is a one-to-one medium you can use to market in ...

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. - ANSWER-Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development o...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. Correct Answer Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your b...

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. - ANSWER-Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development o...

Chapter 1 An Introduction to Consumer Behaviour 1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called: A) core values. B) psychographics. C) configurations. D) physiognomies. Answer: B Type: MC Page Ref: 2 Skill: Application Ob...

Two-Step Flow Indicates public opinion is formed by views of people who are engaged with the media, evaluate it, form an opinion, and express it to others - Info goes through two things before it reaches public Mass Media --> Opinion leaders --> Public Framing Theory How journalists "shape/frame a story" 1) Facts presented 2) Themes (photos used) 3) Treatments 4) Words ex.) Some websites use harsher words in their titles to frame beliefs prior to writing a st...

MKTG 3340 Exam 2 what does market segmentation do? - correct answer links market needs to an organization's marketing program what are the steps of market segmentation? - correct answer identify market needs > link needs to actions > execute marketing program what are the three foundations of modern marketing? - correct answer segment market, target market, positioning what do you do in a segment market? - correct answer divide larger markets into groups with similar needs and w...