PUR 3000 Unit 3 Quiz Questions and Answers Grade A+
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Course
PUR3000
Institution
PUR3000
Two-Step Flow
Indicates public opinion is formed by views of people who are
engaged with the media, evaluate it, form an opinion, and express it to
others
- Info goes through two things before it reaches public
Mass Media --> Opinion leaders --> Public
Framing Theory
How journali...
✓ 1) Change or neutralize hostile opinions ← This is very difficult
✓ 2) Crystallize latent opinions and positive attitudes
✓ 3) Conserve favorable opinions
Preventative Public Relations
✓ Continual efforts to maintain good will
Ethical Considerations for Persuasion
✓ 1) Do not use false claims
✓ 2) Do not intentionally use illogical reasoning
✓ 3) Do not represent yourself as an expert, if you're not
✓ 4) Do not conceal your real purpose
✓ 5) Do not misrepresent scope/intensity
✓ 6) Do not pretend certainty
✓ 7) Do not advocate something you do not believe yourself
Six Principles of Persuasion
Master01 | October, 2024/2025 | Latest update
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