Post purchase behavior - Study guides, Class notes & Summaries

Marketing 3000 Joel Poor Exam Study Guide Basis of Buyer Decisions - answerProduct choice Brand choice Dealer choice Purchase timing Purchase amount Consumer Buying Process - answerProblem recognition, information search, evaluation of alternatives, purchase decision, post-purchase behavior Problem Recognition - answerThe first stage of the business buying process in which someone in the company recognizes a problem or need that can be met by acquiring a good or a service. Information ...

MKTG 3600 Final Review UPDATED ACTUAL Questions and CORRECT Answers A person's consistent behaviors or responses to recurring situations is referred to as __________ - CORRECT ANSWER- personality The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called? - CORRECT ANSWER- post-purchase behavior

MAR 3407 EXAM 1 LATEST VERSION GRADED A+ Branded house: part of creating a brand architecture. The company is the brand. All products and services within that company are associated with that single company brand but they themselves don't exist as a brand. Most cost effective because you are spending money to build one single brand. Marketing: the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for custome...

Attitude A positive or negative evaluation or belief held about something, which in turn may affect one's behavior; attitudes are typically broken down into cognitive, affective, and behavioral components. Behavioral Learning Forms of learning such as classical conditioning and operant conditioning, that can be described in terms of stimuli and responses. Beliefs Conceptions that people accept as true, concerning how the world operates and where the individual fits in relation...

1. New product ideas come from ____. a. internal sources, using company R&D b. external sources, listening to distributors and suppliers c. external sources, watching and listening to customers d. Both A and C e. All of the above are source of new product ideas - Answer-e. All of the above are source of new product ideas. Frequent purchases, little planning, low customer involvement, low prices, widespread distribution, and convenient locations are characteristics of ____. a. shopping p...

MBA MFT Study Practice Questions 2024. major segmentation variables (4) - CORRECT ANSWER (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - CORRECT ANSWER set of customers who are buying the company's product target market - CORRECT ANSWER qualified available market the company decides to pursue available market - CORRECT ANSWER set of consumers who have interest, income, and access to a particular offer potential market - CORRECT ANSWER set ...

Marketing Matrix - Answer-product, placing, pricing, and promotion Value - Answer-Benefit/Cost Utility - Answer-ability of a product to meet someones wants or needs Types of Utility - Answer-form, place, time, possession Consumer Goods - Answer-tangible products purchased by customers for personal use industrial goods - Answer-Products used in the production of other products. Sometimes called business goods or B2B goods. Services - Answer-intangible products Political-Legal Environment ...

Attitude - lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object - Anything one has an attitude toward Affect Behavior Cognition - ABC model of attitudes (3 components) Attitude Affect - the way a consumer feels about an attitude object Attitude Behavior - Involves the person's intentions to do something with an attitude object Cognition Attitude - The beliefs a consumer has about an attitude object ABC Model - Emphasizes the inte...

MBA MFT Study Cards Complete Exam With Complete Solutions 2024. major segmentation variables (4) - correct answer (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - correct answer set of customers who are buying the company's product target market - correct answer qualified available market the company decides to pursue available market - correct answer set of consumers who have interest, income, and access to a particular offer potential market ...

MBA MFT Study Cardsmajor segmentation variables (4) - ANSWER (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANSWER set of customers who are buying the company's product target market - ANSWER qualified available market the company decides to pursue available market - ANSWER set of consumers who have interest, income, and access to a particular offer potential market - ANSWER set of consumer with a sufficient level of interest in a market offer...