Persuasive message - Study guides, Class notes & Summaries

TABLE OF CONTENTS Chapter 1: Establishing a Framework for Busin ess Communication Chapter 2: Focusing on Interpersonal and Group Communication Chapter 3: Planning and Decision Making Chapter 4: Preparing Written Messages Chapter 5: Communicating Electronically Chapter 6: Delivering Good- and Neutral-News Messages Chapter 7: Delivering Bad-News Messages Chapter 8: Delivering Persuasive Messages Chapter 9: Understanding the Report Process and Research Methods Chapter 10: Managing Data and Using Gr...

CMN 003V Midterm 1 Questions and Answers Already Passed Why is communication important? Essential to your personal and professional success Nature of Communication Unavoidable Strategic Relational Instrumental Identity management How we desire to present ourselves How is communication irreversible? Once, we said it, we said it How is communication a process? A message isn't sent or received in isolation What is the basic communication model? Interaction model What d...

Attitude Formation Attitudes spring from several sources: Classical conditioning Operant conditioning Observational learning Heredity Strong Attitudes Are more likely to remain unchanged as time passes, are better able to withstand persuasive attacks or appeals specifically directed at them Two main reasons strong attitudes resist change Commitment Embeddedness Attitude-Behavior Consistency The following factors influence the likelihood that a person's attitude wil...

Promotion - Answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - Answer A plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. Advertising - Answer impersonal, one-way mass communication about a product or organization that is paid for by a marketer. Public Relations - Answer the ...

CMN is (4) correct answers 1. Unavoidable (unintentional) 2. Strategic (relational, instrumental, identity management) 3. Irrevocable (once said, no rewind) 4. A process (message isn'r sent/received in isolation) Basic Model -5 correct answers 1. Noise 2. send/receives 3. message/channel 4. feedback/channel 5. send/receiver Transactional Model includes -3Why CMN correct answers 1. SOCIAL: Social norms 2. RELATIONAL: relationships between sender/receiver 3. CULTURAL: Culture/lear...

Purpose of Commas - ️️1. separating independent clauses 2. offsetting intro/dependent clauses 3. separating things in a list 4. offsetting conjunctive adverbs 5. Separating city and state names Indirect Message - ️️Its main purpose is to deliver difficult or negative news in such a way as to soften the blow. Collectivism - ️️giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly empathy - ️️the a...

What is an Attitude? -Single Component Definition -Tricomponent Definition Single Component Definition An attitude is how you feel about something (a person, an issue, etc) Tricomponent Definition -Affect -Behavior -Cognition Persuasion -Another form of social influence; if someone tries to persuade you they are trying to affect you. -less direct, but can still exert powerful influences on behavior -For changes to last, however, we need to change a person's attitud...

CAP IAAP EXAM STUDY GUIDE QUESTIONS & ANSWERS 2020/2021 VERBAL COMMUNICATION - ANSWERSexchange info through words, listen and understand, speak to be understood. NON-VERBAL COMMUNICATION - ANSWERScommunicating without the use of words. PARALANGUAGE - ANSWERSvocal message or notes VOICE - ANSWERSthe form of a verb indicating whether the subject is acting or is receiving the action. ACTIVE VOICE: - ANSWERSsubject performs the action. More specific, personal, and concise. (I will, ...

Positive Language - Answer can be done, read or hear things from the positive point of view, Language that creates goodwill and gives more options to receivers than negative language. Tone - Answer your communication Goodwill - Answer major concern Positive Letters - Answer yes to the message receiver, can be done, direct, deductive approach Routine Letters - Answer positive tone and clearly communicate whatever message is intended, using direct strategy and devel...

Integrated Marketing Communications correct answers Coordination of promotion and other marketing efforts for maximum informational and persuasive impact Fosters long-term relationships and efficient use of promotional resources Coordinating multiple marketing tools to produce this synergistic effect requires a marketer to employ a broad perspective Consistent message to customers Coordinate/manage promotional efforts Synchronization of promotional elements Use more precisely targe...