Marketing(MKTG) Compilled Exams Study Bundle Updated!!!

What are the two main goals of direct marketing? A. to identify a potential customer and obtain an immediate response B. to obtain an immediate response and to facilitate a purchase C. to obtain an immediate response and build a lasting customer relationship D. to provide information and build...

Promotion - Answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - Answer A plan for the optimal use of the elements of promotion: advertising, public relations, perso...

Market Segmentation - Answer The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups. Concentrated targeting Strategy - Answer A strategy used to select one segment of a market for targeting marketing efforts. Market - Answer People or...

Connect Informative Promotion - Answer convert an existing need into a want or to stimulate interest in a new product. It is more prevalent during the early stages of the product life cycle Persuasive Promotion - Answer designed to stimulate a purchase or an action. It becomes the main p...

Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or ide...

Which of the following is NOT a benefit of having a social media strategy? - Answer Social media helps you send better emails Which network has the longest life for a piece of content? - Answer pinterest On which social network should you share content most frequently? - Answer twitte...

What is the hierarchy of Product Portfolios? - Answer Product Portfolios Product lines Brands Product categories SKU (different brand and scents) What is an SKU? - Answer Stock keeping unit Each item has their own barcode, showing variation in products What is SKU prefoliation? -...

Marketing Channel - Answer A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Also called distribution channel. Direct Marketing Channel - Answer Channel that has no intermediary levels Ex: Mary Kay cosm...