Mkg - Study guides, Class notes & Summaries

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

CMKG CPCM MINI EXAMS

CMKG CPCM PRACTICE EXAMS

CMKG CPCM Course 1-11 Quizzes-Knowledge Checks (COMBINED) Exam

CMKG CPCM Course 1-11 Quizzes-Knowledge Checks (COMBINED) Exam Questions and Answers C. Total $ sales -Answer-Total # of Buyers X $ Per Buyer = A. penetration B. $ Share of requirements C. Total $ sales D. Buying rate A. All of these answers are correct -Answer-Which one of the following constitutes a limitation of Consumer Panel data? A. All of these answers are correct B. Club or warehouse purchases (if consumers purchase products for business, groups, or associations). C. Missed t...

CMKG CPCM Mini Exams

CMKG CPCM Exams 2024 final for actual exam D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - CORRECT ANSWER-True or false? When you're completing an assortment and space planning project, it's best to import the item lev...

CMKG CPCM study guide exam GradedA 2024 A. Market shares. Through a compilation of banners in the data. - CORRECT ANSWER-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. T...

MKG420 Exam 1 With Complete Solution...