Mgt 6311 midterm exam - Study guides, Class notes & Summaries
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MGT 6311 Midterm, MGT 6311 Midterm 100% Correct Answers, MGT 6311 gatech Midterm Vocab Questions With 100% Accurate Answers, MGT 6311: Digital Marketing - Midterm Exam Questions And Answers, MGT 6311 - Final Exam New Update Solution, MGT 6311 (Digital Mar
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MGT6311 Midterm Questions With 100% Accurate Answers 2024
1. What is the main purpose of marketing? - Correct Ans->creation and satisfaction of demand for 
a product or service (create a product that sells, vs. sell a product)
2. What is the main purpose of digital marketing? - Correct Ans->using the internet, social media, 
and other digital chann
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MGT 6311 Midterm Exam Study Guide Top-Rated 2024
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What are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becoming more important? 
advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity ...
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MGT 6311 Midterm exam 2023| 52 questions fully solved.
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Shift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, company, context 
 
 
 
Customer marketing model 
Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
 
 
RFM 
recency, frequency, monetary value (...
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MGT 6311 DIGITAL MARKETING EXAM 2024 MIDTERM EXAM 300 QUESTIONS WITH DETAILED VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED
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MGT 6311 DIGITAL MARKETING EXAM 
2024 MIDTERM EXAM 300 QUESTIONS 
WITH DETAILED VERIFIED ANSWERS 
AND RATIONALES /BRAND NEW!! / (100% 
CORRECT) /A+ GRADE ASSURED
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MGT 6311 Midterm Exam/52 Questions and Answers Distinction Graded
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MGT 6311 Midterm Exam/52 Questions and Answers Distinction Graded
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COMBINED MGT 6311 Midterm Exam Study Guide Top-Rated 2024
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COMBINED MGT 6311 Midterm Exam Study Guide Top-Rated 2024 COMBINED MGT 6311 Midterm Exam Study Guide Top-Rated 2024
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MGT 6311 DIGITAL MARKETING EXAM 2024 MIDTERM EXAM 300 QUESTIONS WITH DETAILED VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED
- Exam (elaborations) • 41 pages • 2024
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MGT 6311 DIGITAL MARKETING EXAM 
2024 MIDTERM EXAM 300 QUESTIONS 
WITH DETAILED VERIFIED ANSWERS 
AND RATIONALES /BRAND NEW!! / (100% 
CORRECT) /A+ GRADE ASSURED
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MGT 6311 Midterm Exam Verified Study Questions and Answers 2024
- Exam (elaborations) • 5 pages • 2024
- Available in package deal
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- $11.99
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Shift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, context 
 
Customer marketing model - Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - recency, frequency, monetary value (as a customer ...
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MGT 6311 Digital Marketing - Midterm Exam Questions with verified solution updated 2024!!
- Exam (elaborations) • 19 pages • 2024
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MGT 6311 Digital Marketing - Midterm Exam Questions with verified solution updated 2024!!
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MGT 6311 Midterm Exam – Questions & Solutions
- Exam (elaborations) • 6 pages • 2023
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MGT 6311 Midterm Exam – Questions & Solutions
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