Exam (elaborations)
MGT 6311 Midterm Exam Verified Study Questions and Answers 2024
- Course
- Institution
Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, co...
[Show more]