J306 - Study guides, Class notes & Summaries

BUS J306 Exam 1 Review Latest 2024/ 2025 with Questions and Verified Answers

Limited effects theory : media play a very limited, even minimal role in the lives of individuals and the larger society Paul Lazarsfeld : active in socialist politics in Vienna, trained in empirical research methods, conducted media effects research at bureau of applied social research of Columbia Uni in NY In 1940s Lazarsfeld led studies on what : voting behavior, expecting to find significant media influence based on mass society notions Lazarsfeld The People's Choice : he found...

J306 Test 1 (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

Strategic Management Process - -A sequential set of analyses and choices that can increase the likelihood that a firm will choose a good strategy -mission-objectives-external/internal analysis-strategic choice- strategy implementation- competitive advantage mission - -long term purpose -missions define both what a firm aspires to be in teh long run and what it wants to avoid in the meanwhile

J306 Mass Comm Theory Week 6a Exam (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

J306 Exam 1 Study Guide (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

J306 Test 1 Latest 2024/ 2025 with Questions and Verified Answers | | 100% Correct | Grade A+

Strategy - The central integrated, externally oriented concept of how we will achieve our objectives; how an organization faced with competition will achieve superior performance Competitive advantage - conditions that allow a company to produce a product or service at a lower price or in a more desirable fashion Emergent vs Intended Strategy - The strategic management process leads managers to intended strategies, however conditions often change or new information becomes available - emer...

Emerging Strategy - when you started doing and discover it along the way Intended Strategy - the strategy the organization decides on during the planning phase and wants to use Business Canvas Model - Canvas model that allows you to summarize a business model for developing new or documenting existing business models.