4ps - Study guides, Class notes & Summaries

customer value - ANSWERcomprises: - benefit: all tangible and intangible desirable attributes of the product consumed over the life of its ownership - cost: all tangible and intangible costs incurred by the customer over the life of ownership goal: to creates superior perceived value Product/People (4Ps) - ANSWER- New product & service development - Value co-creation - Building the brand - The augmented product - Service Quality

BMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete Solutions Great Marketing is based on - ANSWER-Sound, logical economic and psychological laws of human and organizational behavior. Marketing is: - ANSWER-Everywhere, encompasses a wide variety of pursuits, and is an ongoing process. Marketing Framework: - ANSWER-...

Brand ANSWER: A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of [the] competition Marketing Mix (4 Ps) ANSWER: 1. Product 2. Price 3. Place 4. Promotion Product ANSWER: Anything we can offer to a market for attention, acquisition, use, or consumption that might satisfy a need or want Marketing Strategy ANSWER: Marketing Strategy = 4Ps + Target M...

D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer c D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer code for 20% off first purchases. Which element of the marketing mix does the special offer code represent? The special offer code for 20% off first purchases represents the Price element of the marketing mix. Explanation The marketing mix, also known as the 4Ps of marketing, includes: ï‚·Product - What th...

What is marketing? correct answer: managing profitable customer relationships What are the goals of marketing? correct answer: attract new customers by promising superior value keep and grow current customer base by delivering satisfaction What % of product costs are from marketing correct answer: estimated at 50% 4Ps correct answer: Product, Price, Place, Promotion Product correct answer: an offering of value Price correct answer: money, time, energy How much are customer...

Functional Medicine Study set Exam Questions and Answers A+Graded FM Definition - CORRECT ANSWER-- Science-based personalized healthcare approach that treats underlying causes of disease through individually tailored therapies to restore health/improve function - FM uses a system-oriented and mechanistic approach and engages both patient and practitioner in a therapeutic partnership - FM addresses the "why": Connects the dots between disease contributors - Remove what causes imbal...

american marketing association - Correct ️️ ____________________ _________________ _____________ states that "marketing is the activity, set of institutions, and processes for capturing, creating, communicating and delivering and exchanging offerings that have values for the customers and society" marketing plan - Correct ️️ specifies the marketing activities for a specific period of time (broken down into various components: how product will be designed, how much it should be, w...

Marketing correct answers a process by which companies create *value* for customers and build strong customer *relationships* in order to capture value from customers in return. Always starting from and focused on *consumer need* Marketing Myopia correct answers short sighted and not open minded to new ideas. An inward looking approach of marketing that focuses on the needs of the company/product instead of defining the company and its products in terms of the *customer's needs and wants.* ...

MGT 103 – Midterm Questions And Answers Triple Bottom Line Profit, People, Planet: Financial, Social, and Environmental consequences of business decisions. The Value of Proposition Helps summarize why a consumer should buy a product or use a service. Marketing Mix, 4Ps Product, Price, Promotion, PLacement Environmental Forces Social, Economic, Technological, Competitive, and Regulatory Strategic planning Ongoing process of making decisions that guide the firm both in the short term ...

MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!! Definition of Marketing - ANSWER : The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Exchange - ANSWER : Marketing Concept - ANSWER : Analyze Market Opportunities → Select Target Audience → Market Research → Formulate the Marketing Mix → Implement & Control. N...