Specialty retailers - Study guides, Class notes & Summaries

What type of misconception is the idea that "the lower price is always better?" correct answers "misconception that Marketing is common sense" -ex.: Walmart is cheaper but customer service is awful What is the reality of the matter that "lowest price is NOT always better" correct answers sometimes higher prices are better -ex.: wine (shows quality) What type of misconception is the idea that "better service leads to higher profits?" correct answers "misconception that Mar...

National Brands manufacturer brands and SMU's Ex; Nike, Adidas, Champion Secret Brands Strategy of having brands that are not just associated with ownership in order to build massive scale to own/protect the category Ex; Fiskars scissors Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Brainpower Read More Liscenced Merchandise Brand Well known name brand contracts with another to develop, produce, and sell the brand L...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

Midterm 2 Econ 139 Ecommerce Practice Test. 16) Which of the following is not a major trend in online retail for ? A) About 90% of Internet users in the United States are now online shoppers. B) Lunchtime purchases are the fastest growing time segment for online retail purchases. C) Online retailers increase the use of interactive marketing tools such as blogs and usergenerated content. D) Virtual merchants using a subscription-based revenue model emerge. - CORRECT ANSWER B Page Ref: ...

Ecommerce Quiz 2- Chapter 9 Pre-Test. 1) Which of the following is not a major trend in online retail for ? A) Online retail remains the fastest growing retail channel. B) The average annual purchase of online buyers continues to increase. C) Online retailers place an increased emphasis on providing an improved "shopping experience." D) The number of online buyers begins to plateau. - CORRECT ANSWER D 2) The MOTO sector of the retail industry is most like the ________ sector. A) s...

Roles of retailers in the distribution channel correct answers -Gatekeeper to the customer in exchanges -companies must convince retailer to carry their product -marketers works & partner with them to get products to market -retailer set final price & terms with supplier -can delist you at any time -Have significant leverage over vendors -proactive evolving strategies & keeping up with latest trends Major Types of Retailers: Product line Classifications correct answers 1. Specialty stor...

MKTG 3340 Exam 2 2023 What is a marketing channel? A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer Who are channel members/partners? Organizations or individuals that participate in the marketing channel. Brainpower Read More What are intermediaries? Channel members that help move the product from the manufacturer to the final consumer. What are wholesalers? Intermediaries that buy prod...

Channel Systems : Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries : 1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers : Retailing includes all activities directly related to the sale of goods and services to the ultimate consumer for personal non-business use ...

Product Line Classifications correct answers -specialty stores -department stores -convenience stores -superstores -category killers Specialty Stores correct answers carry narrow product lines with deep assortments within the product lines ex. Vineyard Vines, Stonewall Kitchen Department Store correct answers carry a wide variety of product lines (Macy's, JCPenney) Supermarkets correct answers large stores specializing in groceries with self-service and wide assortments conveni...

WGU PRE-ASSESSMENT MARKETING FUNDAMENTALS (Latest 2024) Complete Questions & Answers (Solved) 100% Correct 1. Which actions represent the facilitating functions of marketing? Buying and selling Transporting and storing Consuming and disposing Standardizing and grading Answer: Standardizing and grading 2. A sporting goods company is developing a marketing plan. Which two statements represent the strategic level for this plan? The company leadership wants to inspire people to get outdo...