CNSR SCI 567 Exam 1 exam with 100% correct answers
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Course
NR 565
Institution
NR 565
National Brands
manufacturer brands and SMU's
Ex; Nike, Adidas, Champion
Secret Brands
Strategy of having brands that are not just associated with ownership in order to build massive scale to own/protect the category
Ex; Fiskars scissors
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CNSR SCI 567 Exam 1 exam
with 100% correct answers
National Brands - answer manufacturer brands and SMU's
Ex; Nike, Adidas, Champion
Secret Brands - answer Strategy of having brands that are not just
associated with ownership in order to build massive scale to
own/protect the category
Ex; Fiskars scissors
Liscenced Merchandise Brand - answer Well known name brand
contracts with another to develop, produce, and sell the brand
Licensing fee
Ex; Looney Toons, Disney
Exclusive Brands - answer A known name or association, but
exclusive for one retail company
Usually a collaboration between the retailer and the brand
Ex; ELLE, Lauren Conrad, JLo
Private label brands - answer Store brands, house broads, own
brand
Produce yourself
National manufacture brands - answer Designed, produced, and
marketed by the vendor, sold by many retailers, but also may be
sold to the customer by the brand
, private labels - answer developed by the retailer and only sold by
the retailer
a private brand can become a national brand
Concept to customer (CTC) - answer Strategic approach to
developing, sourcing, and allocating products to the appropriate
stores.
Fast fashion as little as 6 weeks
Classics/basics = 6 + months out
Competitive shopping - answer selling and analyzing what your
competitors are doing
Focus on the product assortments
Concept Boards - answer Key styling by brand or classification
Color/print/fabrication/pattern/sillhouette
CTC Process has 3 simple rules - answer 1. Know your customer
2. Focus on assortments that can meet the revenue and profit
expectations
3. Recognize your competition
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