Pardot - Study guides, Class notes & Summaries

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler correct answersC What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling correct a...

You'll find tracking code inside what object in Pardot? : Campaigns In order for an unidentified visitor to your website to become a prospect in Pardot, they must: : Provide their email address in a form that's connected to Pardot (either directly or through a form handler) If you want to send an email to a group of prospects in Pardot, you would send a : : List What is the difference between Pardot and Salesforce campaigns? 2 | P a g e : Pardot campaigns track a prospect's first ...

Pardot Specialist Exam Questions and Answers (Latest Update 2025)

T or F: in Pardot, an email address is necessary in order to become a prospect : True Anonymous Visitor : someone who has visited a page with your Pardot tracking code on it, but hasn't converted to a prospect yet Prospect : visitors who have an associated email address in Pardot Form Handler : connect pardot to your external forms so that you can send the relevant prospect info into pardot 2 | P a g e T or F: Form Handlers includes needing to ass code to a website to grab all data...

Active Prospects (Dashboard) : Top five most active prospects not assigned or marked as reviewed. Identified Companies (Dashboard) : Recent companies that have had interaction with the website. IP Security : the option for location activation when you access the application from a different computer and from an unrecognized location for the first time. What requires IP activation? : - Accessing Pardot through the web application 2 | P a g e - Accessing Pardot via the API - Single sig...

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.What is the recommended Pardot asset to use? A. Third party form B. Pardot landing page without a form C. Pardot form D. Pardot form handler : C What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth? A. "Not you"? Link B. reCAPTCHA C. Kiosk/Data Entry Mode D. Progressive Profiling 2 | P a g e : C ...

PARDOT CONSULTANT CERTIFICATION

How does Pardot track visitor and prospect data? : Through cookies What is a visitor and what are the limitations to visitor data? : A visitor is anonymous, you do not have their contact information. What types of visitor data is collected? : User activity What are the methods for a visitor to become a prospect? : A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. 2 | P a g e What are t...

Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula : Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email 2 | P a g e Unsubscribing from an email Forwarding an email Printing an email : Clicking a link in the email Opening an email Unsubscribing from an email How many times can one automation rule match an individual prospect? Y...

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for a visitor to become a prospect. : - Capturing information via a form - Capturing information via a form handler - Capturing information via a landing page 2 | P a g e - Any link click from a Par...