Mktg308 - Study guides, Class notes & Summaries

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MKTG308 Week 1 Discussion; Introduction to Social Media Marketing

MKTG308 Week 1 Discussion; Introduction to Social Media Marketing
Other • 2 pages • 2024
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1. What is Social Media Marketing Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information CONTI..........

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MKTG308 Week 6 Discussion; Social Media Marketing Impact

MKTG308 Week 6 Discussion; Social Media Marketing Impact
Other • 2 pages • 2024
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● What impact does web video have in social media marketing and what is the importance of engaging in social media discussions?

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MKTG308 Week 8 Final Exam
Exam (elaborations) • 4 pages • 2024

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Quest...

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MKTG308 Week 4 Midterm Exam
Exam (elaborations) • 3 pages • 2024

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...